Creating an effective inbound marketing campaign that attracts and engages the audience requires your content marketing efforts to stand out, tell a story and resonate with the consumers.

Did you know that 4 times as many consumers would prefer to watch a video about a product than reading about it?[1]

Which means if done right, creating and publishing good quality videos can provide your business with a huge boost. No matter the size of your business, the budget or the skill level, you can incorporate video into your social media marketing in a way that captures your brand’s spirit and gets the attention of your audience.

What’s more? Video creation is not as scary, complicated or costly as you might think.

Many of us think that video creation demands to purchase expensive camera equipment, lighting and software, hiring an editor and creating a huge amount of content. While you can certainly do that, it’s not necessary.
In fact, you can shoot a high-quality video with just your smartphone!

Here are some creative tools that make creating videos fun and extremely simple:

1. Magisto

Available for download on ios, android and windows phones and desktops, Magisto offers both free and premium subscriptions and works with both still photos as well as videos. What makes Magisto so amazing are the versatile themes, music and tools that allow you to create a story with just a few taps on the screen. The free version is great, but for greater flexibility, control and professional results, you can try the paid version.

2. Animoto

Just like Magisto, Animoto gives you professional short videos using your own clips and photos and pairs them with the theme and music of your choice. Effects, transitions and flow are determined by the theme, and the results are slick and professional.

You can try the app for free or buy a paid subscription for as low as $10 per month. The app is available for both ios and android users.

You can also use your photos and text to create videos without actually shooting one. This is a simple and effective way to get started with video creation for your business.

3. Wave.Video

Wave.video is an online video making tool that empowers people to create engaging marketing videos in a matter of minutes.Users can upload their own photos and videos, or choose from the built-in 2.5 million stock library of images and video clips. After choosing the visuals, users can add text, logo, and music to their video to make it informative and unique.

There’s also a great ability to instantly resize videos into 30+ popular video formats, including square video, Facebook cover, Instagram Stories, and many others.

You can use the tool for free or choose a pricing plan that suits your needs the best.

ALSO READ : Top 21 Tips to Create Better Video (In 2018)

4. Ripl

If you are looking to create short, sweet and stylish videos using text and photos, Ripl has you covered. This app offers you a stunning array of fonts, music, effects and styles, and the premium version allows you to add your logo and even schedule your social media posts.

5. Nutshell

For iOS users, Nutshell is another automated video editor that allows you to turn photos and text into video. You can simply select the pictures you want in your movie from your phone and add copy and graphics to them. Your mini-movie is ready with just one more click!

6. Social Media Tools

Instagram, Snapchat and Facebook now offer a host of tools, features and effects that allow you to create videos in the app itself. All you need to do study their features and experiment with your creativity. Both Facebook and Instagram also offer live video complete with filters and effects to make real-time interactions interesting. You can also add people to your video in a split screen format that enables you to do live interviews and discussions.

The possibilities are endless, so experiment and see what suits your business and your target audience the best. Don’t be overly concerned about perfection. Just start, and you’ll be surprised at how much you learn along the way.

The final addition to the list is a revolutionary Indian app that uses AI to simplify video creation.

7. InVideo

InVideo might be the newest addition to this list, but it promises to soon become the go-to platform for any kind of video creation. InVideo offers you a free trial to get you started, after which you will have to choose a premium package, although it’s superbly pocket-friendly.

What makes InVideo awesome is its intelligent workflow backed by an intuitive user interface. With features like sentence classification, AI-powered media sourcing, music and lyrics syncing, one can blindly rely on this tool to create gold standard videos.

Want to learn more about writing interesting and engaging video scripts? Click here.

References –

[1] https://blog.hubspot.com/marketing/visual-content-marketing-strategy