How to create a content marketing strategy to drive more conversions
There’s a popular adage about content that every website owner, social media expert, and YouTuber will be familiar with. It goes: “Content is the king of the blog.”
This axiom is spot on because every blog, website, social media platform, and YouTube channel needs excellent content. Unless you have superb content, you’re unlikely to be able to fulfill your digital marketing goals.
Why is a content marketing strategy important?
Every content piece is created with the goal to educate, entertain, inspire, or sell. To achieve that goal, a great content marketing strategy is a must.
A strong content marketing strategy helps you attract a large audience, which can lead to conversions as followers, traffic, and customers. People who visit your blog, social media page, or channel are always looking for something fresh. When their expectations are met, they are converted into loyal followers and customers.
So, let’s look at some time-tested and proven ways to create a content marketing strategy that drives conversions.
Strategies for more conversions
While most brands are aware of what content marketing can do to drive engagement and customers, it is really important to understand the intent of these efforts. Content should be able to connect with its readers and inspire them to take action – whether it is to subscribe to your newsletter or purchase your product.
How is this possible? It’s simple; just create content that understands users’ pain points and offers steps to address them. Check out the following five guidelines to create an effective content marketing strategy to drive more conversions.
1. Understand your audience
Regardless whether you’re a blogger, website owner, social media expert, or YouTuber, knowing the pulse of your target audience is extremely important. This means keeping in mind their social and cultural sensitivities and abiding by them.
It also means understanding when they require a specific type of content and for what purpose. Once you have these details, create a content strategy that focuses on meeting these specific needs of your audience.
2. Judge the market conditions
Market conditions define the nature of the content that your target audience will read or view. For example, posting reviews about expensive mobile phones when there’s a market recession might not be too wise. Similarly, promoting air conditioners when winter is just around the corner is not a great idea either.
Hence, your content marketing strategy for more conversions should take into account various situations. These include seasons of the year, festivals, economic conditions, holiday and travel months, and political scenarios. Posting content relevant to the season or situation will ensure the highest conversions from your content.
3. Engage the target audience
Everyone wants to feel special. That’s achieved when you respond to comments on your blog, website, social media posts, or video channel. Responding to comments is an excellent way to show your audience that you’re listening to their views; that it’s a two-way engagement rather than one-sided likes and dislikes.
Obviously, not everyone will agree with your content and become followers or clients. However, your chances of converting them as future customers are higher when you engage with the audience.
4. Create responsible content
You’re responsible for the content you post online and your target audience knows this very well. So, your content should clearly indicate your sense of responsibility towards content. This can be done by avoiding paid posts that make tall or fake claims, especially if you’re into affiliate marketing.
A digital marketing course offers an excellent way to learn content writing. Or you could take an online tutorial.
If you’re a blogger or vlogger, show responsibility towards the audience by providing up-to-date and authentic information. People should be able to verify your information from independent sources, if they feel the need. When audiences realize you’re providing content with a sense of responsibility, they’re more inclined to convert as followers and customers.
5. Draw up a content calendar
Create a realistic content calendar. This means you’ll know when to post a specific type of content for maximum impact and conversions. It also helps you prepare excellent content beforehand and avoid last-minute scrambles to cash in on a forthcoming festival or season.
A content calendar also enables you to turn around a content marketing strategy at short notice. You get adequate time to prepare new content, and update and upload it quickly if the need arises.
It is recommended that you read how people of various age groups and genders living in different parts of the world use social media and blogs. This would help you create content for every social media platform that targets a specific age or a certain community. Above all, remember that a good content marketing strategy is the key to driving more conversions.
About the Author
Our guest author, Nikita Singh, is passionate about blogging. She fondly calls it “the art of words”. She is unique and so is her content. Blogging about education is something that she loves doing.