How to create memes that will help you win the Internet
Technology is constantly evolving and will continue to do so for a long time. In this rapidly changing field, something we have begun using frequently are memes.
Snapchat, Twitter, and Instagram allow us to share short and funny videos or images. If you’ve heard the famous quote ‘laughter is the best medicine’, you’ll know why memes have such an impact on our lives. They are one of the easiest and quickest ways to add a dash of humor into our daily lives.
For instance, you can take the edge off your stressful day by scrolling through an Instagram meme page on your lunch break. Irrespective of your circumstances, memes can provide a dose of laughter. Even those who live an otherwise solitary life can find humor without the presence of another person.
It’s not just for you and me; memes can play a vital role in marketing as well. But you need to use them effectively. How can this be done?
1. Do your research
In an age where over 2.5 quintillion bytes of data content go live daily, your best shot at engaging with people and standing out is through compelling and humorous content. Memes are easy to create; they are often hilarious and form a perfect package to earn viral shares. But you need to know the origin of the meme you’re about to publish. Earning a viral status doesn’t mean it will be the right fit for your business. The wrong meme can negatively affect your social media presence, so it’s always good to be cautious.
2. Choose what’s popular
If you want your meme to go viral, you need to choose something that’s currently trending on social media. This boosts the chances of delivering your message to a mass audience. Think about it: what you’ve created is spreading like wildfire; you just have to pick it up and merge it with your brand’s message. Leave the rest to the meme!
3. Ensure it matches your brand voice
While most memes can appeal to your audience, you must pick only those that help maintain brand consistency. As memes often relate to a current event or trend, they make your brand seem more human, modern, and real. At the same time, they must relate to your industry or brand. Your meme’s message is crucial; you don’t want to blatantly promote your product or service; rather, you want people to find your content interesting and shareable. Successful marketing memes make use of trending tropes and cleverly incorporate the brand.
4. Make your meme relatable
People love to laugh and will instantly share something entertaining, funny, and relatable. If your meme contains a topic or joke that people can relate to, not only will they find it funny but they will also feel like sharing it with their friends – who then share it with their friends, and the cycle continues. If your content is funny and relatable, you have greater chances of being featured on multiple sites. This will contribute to increased viral traction.
5. Keep it simple
Over-complicating a meme, such as by adding too much text or too many pictures, can backfire. You must create memes that are uncomplicated and get the message across at a single glance. No one has hours to spare on deciphering your meme; it needs to be short and sweet.
Memes are the perfect way for your company to go viral on the Internet; you can quickly get ample exposure with a little effort. With the right timing, the right content, and the right people who can make your content viral, success will be yours. It’s not simple, but it’s not impossible either. Keep these five pointers in mind and you’ll soon see your memes under the spotlight!