7 Email Newsletters that every marketer must subscribe to
As a marketing professional, there is perhaps no better place to learn about the latest news in the industry than through newsletters. Quality content combined with a fresh fluid voice makes a newsletter both, easy and interesting to read. It comes as no surprise then, that newsletters are one of the most effective marketing tools. They are engaging, helpful, necessary and for the most part – free! Sure, some people believe that email is old school in 2019, but having this personally targeted information sent right to your inbox can be quite valuable. We’ve sorted through the noise to find the most useful newsletters that you, as a marketer, must subscribe to:
Once subscribed, every week you’ll receive a bite-sized treat filled with cool gifs, useful free resources and commentary on trending marketing topics. Who wouldn’t want to subscribe to that? The marketing topics discussed can range from Instagram Stories to Facebook marketing to tech trends. In addition to this, the newsletter also provides tips, tricks and other resources that you can leverage when creating your own marketing strategy. It discusses interesting topics and provides valuable information to marketers. Its visual appeal is one of the reasons that sets it apart from other newsletters in your inbox.
Get ready to receive a bi-monthly newsletter from Ann Hadley – an entrepreneur, marketer, author and content creator – from MarketingProfs. In 2018, Hadley said that email is the only place where humans are in charge and not algorithms. Her emails are written for those who love not only writing but also content, marketing and business. As a marketer, her newsletter is full of lessons. You’re probably aware of the importance to achieve a precise and individual persona for your brand, and she offers actionable advice on how to use content to develop this persona. Total Anarchy gives you insights into how customers and marketers can benefit from a combination of personal content and marketing.
Often referred to as a bible for content marketing, CopyBlogger was started by Brian Clark in 2006 and since then has been creating valuable content.
Instead of going down the subscription route, you can become a free member of CopyBlogger and are instantly gifted writing courses, helpful blog posts and strategy resources. Some resources do require you to sign up for a membership, but for the most part, just the emails are worth the information exchange. CopyBlogger teaches users how to create unique online content that captures attention, drives traffic and builds businesses. They cover all the facets of content creation daily that will help you as a marketer.
Almost Timely is the brainchild of Christopher Penn, a weekly newsletter that focuses on data-driven marketing. This newsletter straddles the line between data science and marketing and provides insightful content to help marketers improve their analytical abilities and approach.
Penn gives you a summary of all the best and most interesting stuff that crosses his desk during the week from blog posts, to Facebook tooltips to Twitter news. It is one of the most comprehensive newsletters, making it a must-add to your sources of practical and useful marketing!
Data is the new oil and numbers are everything. Every week CognitiveSEO sends out newsletters highlighting its blog post on topics related to SEO insights, case studies, social media insights, product launches and in-depth research studies. Its content focuses on SEO, digital marketing and content marketing.
A simple follow will have you keyed in on all the latest digital marketing insights that are trending and other discoveries made by the in-house team or from well-known marketing leaders. CognitiveSEO posts about two articles every week, so you can expect a newsletter in your inbox around the same time.
The Full Month, written by Scott Monty, is a newsletter that is sent to its subscribers every Monday and is definitely a Scatter recommendation. The newsletter is divided into eight different sections, discussing various topics, of which one is marketing. The newsletter is loved across the board by keynote speakers, authors, marketing leaders and practitioners. Scott Monty curates the best content of the week across many topics and wraps it into a neat little package for his readers. His idea is to get smarter faster.
Every brand wants to cash in on opportunities to connect with its audience in a meaningful way and Scatter ensures just that. Each day we come across stories and trends, which Scatter turns into content ideas, that are not only SEO optimised but also well-researched and intriguing. This automated tool can help marketers keep up with the latest news and provide content that is suited to a specific target audience. As a marketer, expect to receive daily trends both, micro and macro, as well as topics that can fuel conversations with your audience. The content provided through this newsletter is high quality and usable.
At the end of the day, whichever newsletter or newsletters you decide to subscribe to as a marketer, you must ensure that they provide the insights that you need to help achieve your marketing objectives. Looking at our suggestions, a good mixture of different subscriptions is definitely the way to go for quality content.