Offering free eBooks to website visitors has long been a popular marketing strategy among all kinds of businesses. An eBook is easy to create, shares lots of valuable information, and makes for a great read. But that’s just for the consumer. What’s in it for your brand?

Here are 4 things sharing free eBooks with your audiences can help you achieve:

The money lies in the list

If your eBook offers relevant and useful information that captures your users’ attention, they’ll be glad to give you their email addresses in exchange for it. This is a great way to procure contact information of people who are likely to be interested in future offers from your business; whom you can finally convert to customers and loyalists. Therefore, the money lies in the list, and eBooks are a fantastic way to build upon a fruitful one.

Sharing is caring

When someone enjoys an eBook, wants people to know they’ve read it, or genuinely gains valuable information from it, they’re likely to share it with their friends and family. So, the original email that contains the eBook eventually lands into more than one inbox. This means more visitors, increased traffic and finally more email subscribers for you to add to that list. The biggest key to achieving this level of sharing is to provide an eBook people can’t help but share with those they care about.

Ding Ding Ding Ding!

Putting an eBook together can take some effort, but all the work you put into it will be translated into steady leads and sales for years to come. So, the one-time investment of your time or money is absolutely worth it! Few other marketing methods are as low-maintenance and cost-effective as a free eBook. Plus, one eBook can be repurposed into a multitude of other formats: Listicles, Infographics, TL: DR GFX Videos, and even Social posts. It’s like an entire month’s content plan crammed into a one-time effort!

Leading the train of thought through an ebook

eBooks have been shown to help businesses build authority even in the most competitive industries. If your competitors are currently not offering free eBooks to users, there’s a unique opportunity for you to dominate that space in the market. If they are, be sure to read all of them!

As an expert in your industry, you can easily find areas where their content could use improvement. Using this information, you can craft your content in a way that capitalises the important data your competitors forget about.

These were just a few of the many reasons why using free eBooks to market your business is a great idea. Let us know if you have any more in the comments below!