Being a successful freelance writer in the age of content marketing involves more effort than ever before. It’s essential to produce the highest quality of work to ensure that your clients value your skill and come back for more. While the art of writing takes time and practice to develop, some simple tips can help you improve the quality of your work instantly and get more clients. Here are some tips to become a better freelance writer in this competitive industry:

1. Don’t use too many words

One thing to watch out for in your content is wordiness. Avoid being long-winded and restrict yourself to words that add value to your piece. While reviewing your work, analyse every word to check if it’s really required. Of course, you will want to be expressive and creative, but try to choose the least verbose way of doing it.

2. Avoid giving opinions you cannot justify

As writers, we tend to get carried away and share personal opinions on anything that catches our fancy. On subjects of general interest, being direct adds power and authority to one’s words. However, when writing as an expert, it’s essential to prove your expertise and provide insights. So make sure you justify those opinions.

3. Keep it engaging

Include relevant statistics and state credible sources. Adding outbound links for sources will give you added SEO benefits. Ensure that the source websites have a good domain authority. Add relevant images and plug-in relevant keywords in the image alt tag. Interviews and quotes from industry experts will make your content more interesting and hold your readers’ attention.

4. Don’t forget your target audience

Get in touch with your clients to know more about the audience for your work. Apart from regular information such as the age group and demographics, also understand their knowledge levels. This will help you align your content accordingly so that readers can resonate with it.

5. Ensure a good balance of keywords

Important keywords need to be strategically placed in your articles so that they can be discovered easily by search engines and presented to people searching for them. Use long-tail keywords and try to include them in the first paragraph and in the subheadings, maintaining an overall frequency of 4-5 keywords for every 300 words. Making your content more engaging and SEO-friendly will help your clients achieve their content marketing goals, and this, in turn, means more business for you!

These tips for you as a freelance writer will help you cut through the clutter and make your work stand out. Try to incorporate them as much as you can in your writing, and you’ll soon notice the difference. For more tips on succeeding as a freelance writer, click here.