July 11, 2018

Freelancing: Things you need to be successful without a website

freelancing - a man working on a laptop in the beach

When choosing to start a career in freelancing, it’s obvious to think that the first step is to get online. Of course, a website that gets high traffic can be a good way of selling content and finding new clients. However, it may not be as essential as some people think. To explore this idea further, look at some things you need if you aren’t going to be using your website.

1. Freelancing in a place to find clients and new work

If clients aren’t going come to you via your site, then you must be visible somewhere else, so they can find you. The good news is the internet makes this process more accessible than ever before, and there are many options to consider. However, before deciding which sites you are going to join it’s essential to think about how you like to work.

For example, you may prefer bidding on work or taking on requests that clients have or maybe you prefer to create content in your way and then find clients that want it. There are plenty of sites that accommodate both approaches, and you can even seek a combination of the two. But you may have to search different sites to find the work mix that you want.

2. An active social media presence

Social media is crucial for freelancing. However, the importance is greater for those who don’t have a website. If you have an active social media profile, then clients can reach you on it. You can find out about new work using social media as well.

A modern freelancer exclusively puts out their work online, and that means there is a certain amount of promotion to be done for the same. So, whatever way you choose to work, you’ll almost certainly need a strong social media presence to market yourself and your work. For example, you may want to promote articles you have for sale, your profile in general or listings for services you have available on a platform such as Fiverr.

3. Make sure you are easy to contact

Of course, the first two points here are all about improving your profile and finding new work. However, once a potential client finds you, they need to have a straightforward way to contact you.

Therefore, ensure that you have an accessible and professional email account that you check frequently. Another requirement is to make sure your social media is open to new connections as well. For example, it’s not helpful to have a protected Twitter account if new clients can’t contact you. Also, you should keep a close eye on the sites you work on, so you see any messages/orders that are on them immediately.

Freelancing actively and building up a successful website at the same time can be a challenging task. You may feel that you don’t need a website, but if that is the decision you come to, then remember you need a place to find work, an active social media presence, and an easy way for people to contact you.