Most brands now appreciate the power of content marketing, but there is a particular science to getting it right. As most people know, being a good writer is not enough for a successful content marketing strategy. Therefore, this article looks at some considerations for Google and SEO in your approach.

1. Be aware of what is popular

There are indeed different schools of thought about whether you should write about things that are currently trending on Google or not. However, if you want your blog to gain traction, it’s crucial to have a general idea of what types of content engage audiences online. If you do this, your content will be popular and easier to share. As ever, high-quality content marketing is often about doing simple things exceptionally well.

2. Understand what keywords consumers are using on Google

Moving beyond just a general idea of what is popular, it’s also crucial to understand what keywords are being used to find information on Google. Once you have a sense of this, you want to insert those keywords into the titles of your content and throughout the body as well. However, be cautious to ensure that your material still flows smoothly and don’t make it obvious you are inserting a word for SEO purposes. Also, don’t engage in keyword stuffing and you certainly don’t need to overdo it.

3. Consistent content is critical for Google and SEO

It’s now well established that content marketing plays a massive part in SEO. Brands realise it’s essential to rank highly on Google to attract the business they need. Therefore, you want to ensure that you’re producing fresh content on a regular basis and promoting older articles that are still relevant. The more you can be associated with specific keywords, the better you’re likely to do. So, set a strategy for content and ensure you outshine your competition.

Most brands now appreciate the need to have a strong plan for content marketing. However, there is a certain art to producing material that is both readable and will engage your audience. It’s also crucial that you keep certain things in mind about Google and SEO when creating content. Therefore, remember to be aware of what’s popular, understand the keywords that consumers are using on Google and realise that consistent content is often the key to success.