For a brand like TomorrowMakers.com, whose aim is to educate people on personal finance and help them achieve financial stability, providing consumers with the latest happenings in the finance world is paramount. More importantly, telling them how it impacts them and what their next moves should be, is essential in a dynamic and ever-changing economy.

How does Scatter Recommends fit into this equation? By using the talking tool, we were able to publish key content pieces almost in real-time that led to an increase in the engagement rates and sharability of the content pieces.

Here are 5 ways Scatter Recommends has been used for TomorrowMakers.com.

To inform

Every year, pollution levels across the country seem to increase. As a website that addresses the financial consequences of everyday habits and lifestyles, TomorrowMakers.com detailed the different factors that contribute to a polluted city. It also broke down how it impacts health and how much it can cost an individual to deal with these problems.

Live in a polluted city? Here’s how much that can cost you

To educate

Not long after the new Rs. 500 and Rs. 2000 notes were introduced as replacements for the demonetised notes, news about fake currency started making the rounds. To ease consumers’ concerns, TomorrowMakers.com put out content pieces explaining the different features of the new notes, thus helping consumers identify genuine notes and save themselves a lot of trouble.

Know your note: Rs.500 [infographic]

Know your note: Rs. 2000 [infographic]

To weigh-in on conversations

When the budget for 2017-2018 was announced, most conversations revolved around how this would impact taxable income, everyday expenses and personal finance. TomorrowMakers.com took this opportunity to not only explain where all this money was going and how to deal with the changes, but also put a positive spin on things to advise consumers on how they could use the new budget to their advantage.

5 Reasons why the new budget lets you travel more

To clear doubts

Since announcing the GST (Goods and Services Tax) roll out plan, Indian citizens have been plagued with questions regarding how this move would impact personal finances. A major concern was would GST increase everyday expenses? TomorrowMakers.com contributed to these everyday conversations by clearing out doubts regarding the basic expenses that GST would affect.

With GST ready to roll out this July, what does it mean for you?

To answer everyday questions

Initial Public Offerings (IPOs) have been around for quite a while but garnered immense attention after Avenue Supermarket – the promoter for retail supermarket chain D-Mart – was listed on BSE a few months ago. It was considered one of the biggest IPO successes in recent times. Suddenly, everyone wanted to know what IPOs were. TomorrowMakers.com answered all these questions, right from how IPOs work to the rewards and risks they come with.

All about IPOs in India

By addressing real time topics and questions related to these conversations, these content pieces see increased engagement. Additionally, this makes it easy to integrate relevant keywords into content pieces, ensuring they can benefit from SEO. This, in turn, helps to generate interest and drive increased traffic to the website.

These are just some ways that Scatter Recommends can help brands become a part of every day trending conversations and reach out to the audience, thus establishing a stronger digital presence.