7 Industries where videos work the best
Would you believe 80% of viewers can recollect a video advertisement that they watched in the last 30 days? With a success rate like that, how can you not want to use videos in your content strategy? While video content is for everyone, the following seven industries in particular are seen to grab more than a few eyeballs with their videos as visual content:
1. Food – Recipe Videos
Having no videos is unthinkable if you’re creating content in the food related industries. Let’s face it – even those of us who can’t cook to save our lives love watching food videos. Whether it is recipes, exotic meals at restaurants around the world, or simple food reviews, videos elevate your content by several notches.
The biggest success story in this space is Buzzfeed Tasty, a property that has garnered 856 million views on Facebook and 119 million views on YouTube. And that’s just in 2017. Take a look at this typical video on their channel to know what makes their content so incredibly shareable.
2. E-retail – Demo Videos
Creating video content in the e-retail industries is a great way to engage customers directly with your products. An online retail brand, Zappos, increased sale from 6% to 30% by adding demo videos of items on their product pages.
Depending on the tonality of your brand – serious, humorous, emotional – you can use video content for some great storytelling. Remember, your audience cannot ‘feel out’ your product before making a purchase. It is the job of consistently great videos to bridge this gap; the ideal video is compelling enough to convert viewers into customers. Keep your video short and interesting, and you are home.
Consider this example from Training Mask. The music, the length, and the production of the video give viewers bite-sized inspiration to go out there and work out.
3. Automobile Industries – Test drive videos
About 88% of the prospective buyers looking to own a car confer with content online while doing their research. And 56% of automobile consumers said they would be willing to purchase a car if they could watch a 360° video of the same in place of taking a test drive! Moreover, consider this study carried out by Google that traces an average buyer’s journey:
These numbers scream the thriving presence of automobile enthusiasts and consumers. Vehicular brands need to put out relevant video content that not only informs their viewers but also takes into consideration their habits, interests, and aspirations.
BMW’s YouTube channel has gained 782,000 subscribers through videos that garner views ranging from 7K to 14M. They publish customer stories, reviews, and more. Recently, they also put out a video that discussed the usage of a classic BMW in the blockbuster Mission: Impossible – Fallout. Here’s a typical video from their channel:
In less than 3 minutes, this video crisply details everything that motoring enthusiasts and buyers would need to know about the BMW X4. It even introduces experts with different personas and roles from whom consumers can possibly expect a future review.
4. Beauty Industries – Makeup videos
When it comes to successfully leveraging videos for content marketing, few industries come close to makeup brands. In 2017, about 88 billion beauty-related videos were available on YouTube.
Perhaps what has helped makeup brands the most is their tie-up with beauty influencers, who in turn churn out makeup tutorials, put up sponsored posts featuring various brands, post clips from brands’ events – in effect, they interact with your brand every few days. The influencers’ dedicated fans follow them for advice, tips, and recommendations, thereby benefitting the brand featured.
One of the world’s biggest beauty and makeup influencers, Huda Kattan, has millions of subscribers across channels. Her tutorials are famous across the world, and today, Kattan is a businesswoman with her own premium line of makeup called ‘Huda Beauty’. The channel on her content is a medley of interesting hooks for her viewers – tutorials, DIY, and her signature looks. Here’s a typical example:
5. Consumer electronics – Review Videos
Electronics is a category that customers are often wary of foraying into online. That said, they generally turn to the internet for in-depth research on their electronic purchases. And 64% of consumers refer to YouTube before making a major electronics purchase.
They binge on content around unboxing, reviews, product demos, comparisons, and videos with influencer tie-ups before zeroing in on their next electronic item. How you produce your video content could actually help you bridge the gap between your customers and the ‘buy’ button.
For instance, check out this authentic, in-depth review of the iPhone X by Marques Brownlee:
6. Real estate – 360 Videos
“Videos? For real estate?” you may wonder. Yes, believe it or not, listings that make use of video marketing tactics receive 403% more follow-ups than those that don’t. Real estate videos can explore a wide range, including home buyer interviews, informational clips, local business reviews, live streams of house openings, listings, agent promos, and neighbourhood reviews. The newly emergent 360° video can be used to show potential customers around a house. For instance, the following video by ALLie Camera, which showcases a 360° view of Artech Apartments in Florida, has gained 34K views.
7. Education – Video Lessons
Educational or ‘how-to’ videos are popular not only because they answer your consumers’ queries but also because they establish you as an authority in your chosen field. Additionally, video lessons are able to help viewers remember complex concepts much better than traditional learning methods and tools can. For example, the following video, which discusses ways to rank #1 on YouTube, has received 452K views.
It uses a clean style of editing that interjects a visual of the speaker with attractive animated graphics. Besides, it discusses a topic that is of relevance to everyone using the platform.
Videos are the optimum tool for industries when it comes to attracting and informing viewers. Leverage them to get the best out of your content marketing efforts.