June 15, 2018

Follow these steps to become a successful LinkedIn influencer

LinkedIn - A businessman with arrow pointing towards his connections

LinkedIn is a useful social media platform, especially from a business angle. It is indeed different from other platforms such as Facebook and Twitter, LinkedIn is an excellent option for those looking to be an influencer. Let’s explore the subject further by detailing some things that need to be done if you wish to become a useful and influential member of LinkedIn.

1. Build a strong LinkedIn profile

Before you do anything else, it’s crucial to get the basics right. If you want to be an influencer, it’s vital to create the right impression. A well-constructed profile will include a full background of your career experience, a professional profile photo and header image, and plenty of other information such as links to your website and social media profiles.

It’s a shame that many people don’t provide enough detail; one has a much better chance of being an influencer if their LinkedIn profile is comprehensive. After all, people will want to know about someone who’s putting their thoughts out there. Also bear in mind that you gain credibility if you have career experience in the topics you talk about.

2. Work on your connections

Once you’re satisfied that your LinkedIn profile looks the way you want it to, the next significant thing you must work on is establishing connections. Do remember, every member you connect with has the potential to give you access to many more people that they have as connections. Therefore, having a large number of high-quality connections is crucial to increasing your influence.

3. Be active in relevant groups

The key to most social media platforms is to be active, and LinkedIn is no different in this regard. So it’s imperative that you research and join groups that are relevant to you. When you engage in and start conversations in those groups, you will instantly become more visible on the platform. Of course, this means more members will be checking out your profile, and you can form new connections.

4. Publish and share news

Once you have completed the steps above, you are ready to start publishing articles on the LinkedIn platform. When combined with the other actions, there’s no reason why you can’t be a successful influencer. Obviously, it’s a good idea to connect the articles you write with your career history expertise. When members see such articles on your profile, you instantly gain more credibility.

Once you’ve written an article, it’s wise to share it on various social media platforms to give it as much traction as possible. A combination of writing useful content and sharing it intelligently is how you’re going to become an influencer. Apart from writing articles, it would be a good idea to share other news and let members get to know you. And when you meet with success, be consistent and follow a regular schedule with your updates.

Parting words about LinkedIn influencer

Being a social media influencer can take a lot of work, but at the same time it’s something anyone can accomplish if they have a smart strategy. Therefore, if your goal is to be a LinkedIn influencer, be sure to build a solid profile, form useful connections, be active in groups, publish articles, and share your news.