October 29, 2021

November 2021 – Scatter Content Calendar

November 2021

November 2021 is a mix of chilly and sunny, the type of weather that inspires a hopeless romantic to go poetic and a traveler to set out on new adventures. It’s cold in most places, and the air is fresh and crisp. With festivals lined up and the year nearing its end, the vibe in November is relaxed yet upbeat. From Children’s Day to Diwali, the month is exciting with plenty of content marketing opportunities.

What’s new in November 2021?

Following an action-packed month of IPL 2021, ICC T20 World Cup 2021 is here to keep you entertained. It is an ideal opportunity for brands to start a conversation around sports and engage with their audience.

Content marketing ideas: 

  • Listicle idea: How sports can enhance your physical and mental health
  • Infographic idea: Offbeat sports career options you didn’t know about
  • Video idea: The story behind the birth of 20-over cricket matches
  • Podcast idea: Should you pursue a career in sports management?

Fixed days – November 2021

International Day to End Impunity for Crimes against Journalists – 2 November 2021


Journalists throughout the world strive for media freedom. However, they have to pay a heavy price where such freedom is not realized. According to the Committee to Protect Journalists, nearly 600 journalists and media workers have died in the last decade, an average of one every five days. According to the UNESCO, approximately 9 out of every 10 deaths are still unsolved.

In response to the rising awareness of the dangers and lack of justice for media workers worldwide, the United Nations General Assembly has designated November 2 as the International Day to End Impunity for Crimes Against Journalists. This day draws attention to how impunity harms society and undermines democracy by hiding human rights violations and corruption.

Content marketing ideas: 

  • Listicle idea: What are the various laws that protect journalists in India?
  • Infographic idea: Journalists who have changed the face of Indian journalism
  • Video idea: A day in the life of an on-field journalist
  • Podcast idea: Best institutes to pursue a career in journalism in India


International Day for Preventing the Exploitation of the Environment in War and Armed Conflict – 6 November 2021


Though humanity has historically tallied war losses in terms of the number of dead and injured, and towns and livelihoods destroyed, the environment has frequently gone unnoticed. According to the UNEP, at least 40% of all internal battles over the past 60 years have been linked to exploiting natural resources, whether it’s valuable resources like timber, gold, diamonds, and oil, or limited resources such as fertile land and water. As a result, the UN General Assembly designated 6 November as the International Day for Preventing the Exploitation of the Environment in War and Armed Conflict.

Content marketing ideas: 

  • Listicle idea: All you need to know about the Environment and International Humanitarian law
  • Infographic idea: X Ways to better protect civilians in conflict zones
  • Video idea: The link between climate change and conflict
  • Podcast idea: How do armed conflicts affect the environment?

World Science Day for Peace and Development – 10 November 2021

World-Science-Day November 2021

World Science Day for Peace and Development emphasizes the importance of science in society and engaging the general people in discussions about tackling scientific challenges. It also highlights the significance and relevance of science in our everyday lives.

This day seeks to keep individuals informed about scientific advancements by bringing science closer to society. It also underlines the importance of scientists in helping us understand the beautiful, fragile planet we call home and in making our community more sustainable.


Content marketing ideas: 

  • Listicle idea: Have we reached the peak of our scientific achievement, or can we do better?
  • Infographic idea: Scientists who are known as much for their worldview as for their scientific achievements
  • Video idea: Scientific breakthroughs that have made the world a better place to live in
  • Podcast idea: How has science fiction helped to predict technological achievements?

World Diabetes Day – 14 November 2021


With diabetes affecting around 11.8% of the Indian population, this day is undeniably relevant. Diabetes is the root cause of many hazardous health concerns, and raising awareness is the key to addressing these problems.

World Diabetes Day, which encourages talks about health, wellness, and disease prevention, provides an excellent chance to become aware of the disease and to take due precautions.


Content marketing ideas: 

  • Listicle idea: Simple lifestyle changes to avoid diabetes
  • Infographic idea: Food and diabetes: What to eat and what to avoid
  • Video idea: Ways in which you didn’t know you could get diabetes
  • Podcast idea: How and why you should maintain a work-life balance


Brand campaign that worked:

1) Aashirvaad invited customers to participate in a 21-day fitness Aashirvaad Sugar Control Challenge, which saw participants strive for a healthier lifestyle, in affirmation of the campaign’s goal.



2) This video by Narayana Health aims to raise awareness about diabetes and its signs, and urges viewers to get themselves tested if they notice any symptoms.



Children’s Day (India) – 14 November 2021

Children's day Nov 2021

Every year on November 14, India celebrates Children’s Day, also known as Bal Diwas. The day honors India’s first Prime Minister, Jawahar Lal Nehru, who was born on 14 November 1889. Due to his love for children, Nehru was often called as Chacha Nehru or just Chachaji. Nehru’s dedication to the welfare, education, and development of children and young people is remembered on this day.

Content marketing ideas: 

  • Listicle idea: Additional skills you should encourage your child to learn
  • Infographic idea: What to teach your children about staying safe online
  • Video idea: Motivational lessons we can learn from children
  • Podcast idea: How to help your child build a strong sense of identity


Brand campaign that worked:

1) This brand campaign by Softlogic Life urges parents to let out their inner child for at least 10 minutes every day, in an attempt to improve their child’s as well as their own mental health.



2) This brand campaign by BYJU’s celebrates every child’s desire to learn and how they have adapted to the new routine amid the pandemic without losing their creativity and curiosity.


International Day for Tolerance – 16 November 2021


International-Day-for-Tolerance-November 2021

International Day for Tolerance is celebrated to encourage awareness and faith in human rights and promote equality and diversity. Supporters of this day believe that everyone has the right to express themselves, their views, and their conscience without fear of bias or mockery. It also emphasizes that an individual’s ethnic or religious origin has no bearing on their ability to tolerate and befriend others.

Content marketing ideas: 

  • Listicle idea: Does value education at school have the potential to encourage tolerance?
  • Infographic idea: X Books about tolerance and understanding
  • Video idea: Things you need to teach your kids about tolerance
  • Podcast idea: Situations that we tolerate involuntarily


Brand campaign that worked:

This brand campaign for Etihad Airways conveys the message that, while we all come from various places and have different stories to tell, we are one family, and our diversity is what makes us strong.



World Toilet Day – 19 November 2021

World-Toilet-Day-November 2021

World Toilet Day appears to be an unusual choice for a holiday and more of a joke, yet the day is far from being trivial or amusing. Broadly, it aims to bring attention to diverse sanitation issues worldwide and work for their solution.

Even though access to decent sanitation has been recognized as a fundamental human right, one in every four individuals worldwide do not have regular access to a toilet. But even among those with access, filthy and dangerous toilets pose many issues, including the spread of numerous diseases.


Content marketing ideas: 

  • Listicle idea: Indian NGOs that are working for better sanitation
  • Infographic idea: Diseases that are caused due to improper sanitation
  • Video idea: Is it a good idea to use gadgets in the toilet?
  • Podcast idea: Government campaigns that have brought sanitary issues to the fore

Brand campaign that worked:

This brand campaign by Harpic Pakistan celebrates the heroes who have helped keep our homes clean and hygienic and highlights the importance of providing equal opportunity to all.



International Men’s Day – 19 November 2021


International-Men’s-Day-November 2021

International Men’s Day is observed to raise awareness about men’s mental health and highlight the men who are making a difference. The emphasis is on getting men to talk about their mental health. This day is about more than just recognizing men’s existence. Instead, it is about identifying and addressing the structural challenges that undermine the male gender and the masculine stereotypes.

Constantly being urged to “man up” or “be strong” frequently means that men do not feel comfortable discussing concerns or problems weighing on them. The goal of International Men’s Day is to promote awareness of the challenges that men face.

Content marketing ideas: 

  • Listicle idea: Men’s issues that the world needs to talk about now
  • Infographic idea: Ways to appreciate all the men in your life
  • Video idea: Men and their mental health: How we can start taking it seriously
  • Podcast idea: How can we move away from traditional gender roles?

Brand campaign that worked:

This brand campaign by Standard Chartered Bank shows what it means to be a man at various stages of life. It encourages us to learn, understand, act, and support the men in our lives so that they can truly be themselves.


World Day of Remembrance for Road Traffic Victims – 21 November 2021

World-Day-of-Remembrance-for-Road-Traffic-Victims.-November 2021

The World Day of Remembrance for Road Traffic Victims is observed annually on the third Sunday of November to remember individuals killed or wounded on the road, as well as their families, friends, and others who have been affected. It is also a day to applaud emergency services and reflect on the enormous weight and expense of this ongoing daily tragedy on families, communities, and countries, as well as attempts to stop it.

Content marketing ideas: 

  • Listicle idea: Government initiatives to make Indian roads safer
  • Infographic idea: Ways in which you can ensure safety on the road
  • Video idea: What to teach your kids about driving/riding on the road
  • Podcast idea: How to keep yourself awake and alert on a long drive

World Television Day – 21 November 2021


The United Nations hosted the inaugural World Television Forum in the mid-1990s, and it was from this gathering that World Television Day was born. The event brought together key individuals from the media business to examine the rising influence of television on decision-making and public opinion on global issues of peace and security.

Content marketing ideas: 

  • Listicle idea: The best Indian movies from every decade, ranked
  • Infographic idea: Old TV advertisements that rekindle nostalgia
  • Video idea: The evolution of television from B&W to LED
  • Podcast idea: Is television dying? The dawn of over-the-top services


Brand campaign that worked:

This brand campaign by Tata Sky celebrates the amazing and ever-engaging characters all of us grew up with – from the jovial Popatlal of Taarak Mehta Ka Ooltah Chashmah to Tulsi of Kyunki Saas Bhi Kabhi Bahu Thi. This is where we shed tears of happiness when our cricket team won international matches. This is where it all happened.


International Day for the Elimination of Violence against Women – 25 November 2021

International-Day-for-the-Elimination-of-Violence-against-Women-November 2021

The United Nations designates November 25 every year as International Day for the Elimination of Violence Against Women to promote public awareness of gender-based violence worldwide.

Gender-based violence knows no bounds in terms of social or economic status. It exists in all countries, among wealthy and poor alike, and affects all socioeconomic categories. It is a global pandemic that is firmly entrenched in gender inequity and violates human rights.

Content marketing ideas: 

  • Listicle idea: Inspiring tales of women who dared to speak up against violence
  • Infographic idea: What you must teach your girl child about safety
  • Video idea: Simple self-defense moves every woman should know
  • Podcast idea: Why is it important to offer support to women who have undergone physical/mental abuse?

Brand campaign that worked:

This brand campaign by Microsoft raises awareness about violence against women and encourages everyone to make sure it doesn’t happen to anyone.



Day of Remembrance for all Victims of Chemical Warfare – 30 November 2021


Day-of-Remembrance-for-all-Victims-of-Chemical-Warfare-November 2021

Every year on 30 November, the UN marks the Day of Remembrance for all Victims of Chemical Warfare to pay homage to the millions of lives lost around the world due to chemical warfare. Chemical warfare has a traumatic history that stretches back more than a century. During World War I, deadly chemical weapons were used extensively. More than a million people were killed and millions more were injured in varying degrees. Unexpectedly, no chemical weapons were deployed during World War II. Recognizing the enormous extent of the loss of life and property caused by the aftermath of chemical warfare, several countries realized that it was time to enforce a total ban on such weapons.

Content marketing ideas: 

  • Listicle idea: Here’s what you should do if you’ve been exposed to a chemical weapon
  • Infographic idea: What are the leading causes of chemical disasters?
  • Video idea: Chemical vs nuclear vs biological warfare: Which is the most dangerous?
  • Podcast idea: X Measures taken by government to curb the production of chemical weapons

Other content marketing opportunities

National Novel Writing Month – November 2021

National-Novel-Writing-Month-November 2021

Everyone is full of stories. Each of us has a tale to tell, but we never seem to find the time to share them. There is always too much work, the mood isn’t right, the narrative isn’t there, or one doesn’t feel they are good enough. Procrastination is the great destroyer of artistic expression. National Novel Writing Month, often called NaNoWriMo by its supporters, is your chance to unleash your inner storyteller. This month puts an end to excuses by urging everyone to utilize this one month of the year to practice the magnificent art of storytelling.

Content marketing ideas: 

  • Listicle idea: Ways to get rid of your writer’s block
  • Infographic idea: How to make the most out of Novel Writing Month
  • Video idea: Libraries in India that are every bibliophile’s dream
  • Podcast idea: The ultimate guide to self-publishing your book

World Vegan Month – November 2021

World-Vegan-Month.jpg-November 2021

World Vegan Month celebrates the growing global movement that condemns any acts of evil and needless violence towards animals and the earth. Members range from those who refuse to consume or wear anything produced from animal meat or skin to those who actively advocate against these practices in any manner. It is also a time to raise awareness on how a meat-free diet is healthier for the body and better for the environment.

Content marketing ideas: 

  • Listicle idea: A beginner’s guide to vegan products
  • Infographic idea: How vegan fashion can help save the environment
  • Video idea: Here’s how veganism is different from vegetarianism
  • Podcast idea: Switching to a vegan diet? Here’s what you need to know

Movember / No Shave November

No-Shave-November-November 2021

With the arrival of November, social media sees a surge of selfies by men worldwide; first with a clean-shaven face and later with facial hair that grows bushier as the month passes. You’ll also probably observe a lot of people flaunting their unique mustaches.

Yes, it’s Movember, also known as No-Shave November. Movember is a charity that raises awareness of prostate and testicular cancers, and mental health and suicide prevention. Participants collect money by growing a mustache.

Content marketing ideas: 

  • Listicle idea: The history behind Movember
  • Infographic idea: Not happy with your beard? Here’s what you can do for a better growth
  • Video idea: How to style a beard that completes your look
  • Podcast idea: X Things men should do in Movember

Fun days

Fun-days-november 2021

World Sandwich Day – 3 November

Cliché Day – 3 November

Men Make Dinner Day – 5 November

Saxophone Day – 6 November

World Origami Day – 11 November

Young Readers Day – 12 November

International Tongue Twister Day – 12 November

Happy Hour Day – 12 November

Chicken Soup for the Soul Day – 13 November

Play Monopoly Day – 19 November

World Hello Day – 21 November

Fibonacci Day – 23 November

Red Planet Day – 28 November

Computer Security Day – 30 November


Festive-November 2021

Diwali – 4 November

Bhai Dooj – 6 November

Chhath Pooja – 10 November

Dev Diwali- 18 November

Kartik Purnima – 19 November


Content marketing ideas: 

  • Listicle idea: Ways to celebrate an eco-friendly and beautiful Diwali
  • Infographic idea: Innovative gifts for your brother this Bhai Dooj!
  • Video idea: Skincare tips to ensure healthy skin during the festive season
  • Podcast idea: Significance of popular Indian festivals and events

Birthdays-November 2021

Birthdays- November 2021

Aishwarya Rai – 1 November

Shah Rukh Khan – 2 November

Kendall Jenner – 3 November

Colin Kaepernick – 3 November

Anna Wintour – 3 November

Amartya Sen – 3 November

Matthew McConaughey – 4 November

Tabu – 4 November

Shakuntala Devi – 4 November

Virat Kohli – 5 November

Bryan Adams – 5 November

Emma Stone – 6 November

David Guetta – 7 November

Kamal Haasan – 7 November

Gordon Ramsay – 8 November

Kazuo Ishiguro – 8 November

Neil Gaiman – 10 November

Leonardo DiCaprio – 11 November

Anne Hathaway – 12 November

Ryan Gosling – 12 November

Aditi Mittal – 12 November

Sania Mirza – 15 November

Jimmy Choo – 15 November

Pullela Gopichand – 16 November

Aditya Roy Kapoor – 16 November

Martin Scorsese – 17 November

Chanda Kochhar – 17 November

Margaret Atwood – 18 November

Indira Gandhi – 19 November

Adam Driver – 19 November

Jack Dorsey – 19 November

Calvin Klein – 19 November

Rani Lakshmibai – 19 November

Sushmita Sen – 19 November

Milkha Singh – 20 November

Rajkumar Hirani – 20 November

Scarlett Johansson – 22 November

Mark Ruffalo – 22 November

Miley Cyrus – 23 November

Arundhati Roy – 24 November

Arjun Rampal – 26 November

Verghese Kurien – 26 November

Bruce Lee – 27 November

Suresh Raina – 27 November

Yami Gautam – 30 November

Chadwick Boseman – 29 November

Kaley Cuoco – 30 November