September 29, 2021

October 2021 – Scatter Content Calendar

After 18 months of living in a pandemic state of mind, things appear to be returning to normal, albeit with some caution. While the road has been long, the resilience and determination of the entire country have helped get us here today. Of course, vaccine compliance has played a significant role as well. Over 63 crore people have received at least one dose of the vaccine so far, and almost 25% of the country is fully vaccinated. This has opened up a few doors that have been closed for a while. With several festivals and interesting days on the horizon, October  2021 is shaping up to be an exciting month. From International Coffee Day to World Mental Day, Global Handwashing Day to World Food Day, there are plenty of content marketing opportunities heading your way.

What’s new in October 2021?

schools and colleges

Reopening of schools and religious institutions

Various establishments, like schools and places of worship, are due to reopen in various parts of the country in October. In most states, however, schools and colleges are reopening only for higher classes. It’s an ideal opportunity for brands to talk about things that are important for parents.

Content marketing ideas:

Listicle idea: Tips to smoothly transition back to the regular school routine

Infographic idea: Rules and regulations you child must know and follow in public spaces

Video idea: How to make pre-covid activities safe in the new normal

Podcast idea: What will returning to school post-Covid-19 look like?


Fixed days – Oct 2021

International Coffee Day – 1 October 2021

International Coffe day

With over 2.25 billion cups consumed worldwide daily, coffee is one of the most loved beverages on the planet. And every year, on 1 October, International Coffee Day is observed to celebrate and promote this glorious beverage. This is a perfect opportunity to educate the public on the advantages, history, and popularity of coffee.

Content marketing ideas:

Listicle idea: The different coffee growing regions across India

Infographic idea: Coffee recipes you should try at home

Video idea: Countries that every coffee enthusiast must travel to

Podcast idea: How coffee has developed into a culture

International Day of Non-violence – 2 October 2021

Internatinal day of Non-violence

Did you know that over 1 million people lose their lives to violence across the world each year? The universal relevance of International Day of Non-violence is more critical today than ever before, as nations worldwide continue to battle the threat of conflict, violence, and terrorism.

On this day, we remember the hardships that Mahatma Gandhi, the leader of the Indian freedom movement and the founder of the philosophy and strategy of non-violence, faced in advocating for peace. This day is also a stark reminder to work hard to maintain Gandhi’s principles of dignity, equal protection for all, and communities living together in peace.

Content marketing ideas:

Listicle idea: How is International Day of Non- violence celebrated across the world?

Infographic idea: Non-violence movements that have had an impact on the world

Video idea: How Gandhi’s concept of non-violence was born

Podcast idea: A non-violent approach to peace & development in today’s society

World Habitat Day – 4 October 2021


When most people hear the word “habitat,” they immediately think of a forest, desert, or some other unique ecosystem. But the emphasis of World Habitat Day concentrates on human environments.

The United Nations designated the first Monday of October as World Habitat Day to focus on the status of our cities and towns and the fundamental right of all to adequate shelter. The day also reminds us that we have the ability and duty to shape the future of our cities and towns.

Content marketing ideas:

Listicle idea: Accelerating urban action for a carbon-free world

Infographic idea: The essentials to building a better community

Video idea: Turning trash into art

Podcast idea: Initiatives that governments can take for the betterment of cities


Fire Prevention Day – 9 October 2021


Every October, Fire Prevention Day is observed to promote awareness of measures that might help prevent catastrophic tragedies and to celebrate the work of the firemen who respond to them. Fire Prevention Day is an opportunity to discuss fire safety with your children, friends, and family in a fun yet informative setting, complete with games and shared resources.

Did you know that cooking is the primary cause of house fires and injuries, and unsupervised cooking is the major cause of kitchen fires? As a result, the topic of Fire Prevention Week 2021 is ‘Serve Up Fire Safety in the Kitchen!’

Content marketing ideas:

Listicle idea: Common fire hazards and how to prevent the worst from happening

Infographic idea: Things you need to have in your home to handle fires correctly

Video idea: How to host fire safety training in schools, offices and other buildings

Podcast idea: Safety first-aid tips for victims of fire hazards

World Mental Health Day – 10 October 2021


Millions of individuals worldwide suffer from mental illnesses, and the pandemic has shone a brighter light on these issues. According to WHO, over 50 million Indians suffer from depression, while more than 30 million have anxiety disorders.

World Mental Health Day is celebrated annually on 10 October in over 100 countries to raise mental health awareness and advocate for people suffering from mental illnesses. Since its establishment in 1992, this day has helped increase awareness, campaign against societal stigmas, and assist those suffering from various mental diseases.

Content marketing ideas:

Listicle idea: Activities that can help boost your mental health

Infographic idea: Easy steps to track your mental health

Video idea: Signs that your mental health is compromised

Podcast idea: Discussing mental health with your family

International Day of the Girl Child – 11 October


From environmental preservation and girls’ rights to education and places of worship to child marriage and sex-based violence, girls are speaking up about current events and policies in ways that are being recognized and heard. Flying a pink banner in solidarity with the world’s girls is a statement of support for future leaders who want to make the world a better place.

The United Nations recognizes that women have progressed beyond mere dreams to achieving their aspirations of education, career readiness, and entrepreneurship. Every 11 October, the world is invited to stand with the girls of the world to promote better health and well-being, as well as to encourage these future presidents and prime ministers to pursue their passions.

Content marketing ideas:

Listicle idea: How can we make education every girl child’s right?

Infographic idea: Here’s how you can raise your girl to be fearless

Video idea: Women leaders who changed the world

Podcast idea: My voice, my equal future: Women speak up

International Day for Disaster Risk Reduction – 13 October


The International Day for Disaster Risk Reduction, observed annually on 13 October, highlights how people and communities throughout the globe are decreasing their exposure to disasters and increasing awareness of handling these problems.

Good disaster risk governance may be measured in terms of lives saved, the number of catastrophe-affected individuals reduced, and economic damages minimized. COVID-19 and the climate emergency teach us that we require a clear vision, strategy, and competent, empowered institutions to act on scientific evidence for the good of the public.

Content marketing ideas:

Listicle idea: The different elements of a disaster management strategy

Infographic idea: How to put together a disaster supply kit

Video idea: Top countries that have worked towards disaster preparedness and risk reduction

Podcast idea: Stories that highlight hero efforts of the community in the face of a disaster


World Sight Day – 14 October 2021


Several efforts are being launched throughout the world to raise awareness about eye health concerns. One such day is World Sight Day, which attempts to raise awareness about blindness and vision impairment issues.

Every year, the second Thursday of October is observed as World Sight Day. Regardless of age, everyone should be encouraged to pay attention to eye care. The International Agency for the Prevention of Blindness has announced #LoveYourEyes as the theme of World Sight Day 2021, which will take place on 14 October 2021.

Content marketing ideas:

Listicle idea: Ways to make public spaces safer for vision-impaired people

Infographic idea: Tips to care for your sight

Video idea: People with disabilities who have inspired millions

Podcast idea: The story behind how braille was invented


Global Handwashing Day – 15 October 2021


Global Handwashing Day is dedicated to raising awareness and knowledge of a simple, effective, and inexpensive approach to prevent disease and save lives: regularly washing one’s hands with soap. Global Handwashing Day, observed annually on 15 October, is a chance to find and promote innovative ways to urge people to wash their hands with soap often.

Content marketing ideas:

Listicle idea: Effective tips for hand washing and skincare

Infographic idea: How to instill essential cleanliness habits in children

Video idea: Why it is crucial to keep your hands free from germs

Podcast idea: How handwashing has gone from afterthought to priority


World Food Day – 16 October 2021


World Food Day is more than just appreciating the great food that we have the privilege of enjoying. It is also about raising awareness for those who do not have this privilege. Starvation is a serious issue in many nations, and we must do more to raise awareness and battle it.

This is also an ideal opportunity to promote awareness about good eating habits and the nutritional requirements of our bodies. World Food Day is an excellent chance to increase knowledge and understanding in this area.

Content marketing ideas:

Listicle idea: International delicacies you must try on world food day!

Infographic idea: Junk food vs healthy food: nutritional facts

Video idea: How cities can adopt the concept of ‘community fridge’ successfully

Podcast idea: A zero-hunger world: Can we make it a reality?


International Day for the Eradication of Poverty – 17 October 2021

There is no denying that poverty is a social issue that affects individuals and entire communities. With growing awareness in recent decades, more efforts are being made toward the eradication of poverty.

International Day for the Eradication of Poverty is held to encourage and recognize the efforts and struggles of people who live in poverty. This day also provides individuals living in poverty with a unique chance to express their concerns and ideas.

Content marketing ideas:

Listicle idea: Simple things you can do to uplift the less fortunate

Infographic idea: How global poverty has changed over the last few decades

Video idea: Acting together to achieve social and environmental justice for all

Podcast idea: How to sensitize children towards the less fortunate


United Nations Day – 24 October 2021

The United Nations is one of the most well-known organizations in the world. With the aim of global betterment, it takes part in various tasks, including disaster relief, world hunger, medical aid, poverty and much more.

United Nations Day celebrates the organization’s founding and provides an excellent chance for people to discover its past, present, and future objectives.

Content marketing ideas:

Listicle idea: Know all about the contribution of India to the United Nations

Infographic idea: How the United Nations has pushed development in third-world countries

Video idea: Indian origin members of the United Nations that are making us proud

Podcast idea: Prominent achievements in conflict resolution by the United Nations


World Development Information Day – 24 October 201

International Information day

Development is essential to progress as individuals and a community as a whole. Recognizing the necessity for the value of information distribution, the United Nations observes World Development Information Day on 24 October each year.

The primary goal of this day is to disseminate information and mobilize public opinion, particularly among young people, to attract their attention to and raise awareness of development issues while also encouraging efforts in the sphere of international cooperation for growth and development.

Content marketing ideas:

Listicle idea: Top global goals that every country is working towards achieving

Infographic idea: What you can do as an individual on World Development Information Day

Video idea: How modern technology is helping the spread of essential information

Podcast idea: Using the correct information to promote betterment in society and the world

World Pasta Day – 25 October 2021

Perhaps one of the most popular types of foods, pasta is eaten across the world. Ideal for main course dishes that can pair with various vegetables and meats to humble salads, it is incredibly versatile. Pasta is available in approximately 600 different shapes, and their names are generally Italian phrases that are beautifully descriptive of these shapes. World Pasta Day is the perfect time to celebrate this food and all the ways it can be consumed.

Content marketing ideas:

Listicle idea: Pasta-inspired recipes from around the world

Infographic idea: Simple guide to the different kinds of pasta and where they come from

Video idea: How to make pasta from scratch at home

Podcast idea: Globalization of food and what it means for world cuisines


World Day for Audiovisual Heritage – 27 October 2021

Every year on 27 October, the world observes World Day for Audiovisual Heritage. UNESCO picked this day to raise awareness about the importance and preservation hazards of recorded sound and video assets.

Content marketing ideas:

Listicle idea: Some of the best audio-visual tours and where you can experience them

Infographic idea: How the role of archives has changed over the years

Video idea: The meaning behind World Day for Audiovisual Heritage

Podcast idea: Digital preservation: How can it help keep history intact?


Halloween – 31 October

The spookiest day of the year, Halloween is celebrated on 31 October and is considered one of the world’s oldest traditions. The occasion involves dressing up in all kinds of costumes, particularly as the living dead.

Although Halloween is one of the most popular holidays in the United States, it has caught on in many other countries, including India. And in the spirit of this fun holiday, many people host parties and events to celebrate the day.

Content marketing ideas:

Listicle idea: Halloween costumes that will never go out of fashion

Infographic idea: Halloween-inspired recipes to get you in the spirit

Video idea: How to host a fantastic Halloween house party without burning a hole in your pocket

Podcast idea: How Halloween has turned into one of the biggest trends in the world

World Cities Day – 31 October

World Cities Day aims to increase worldwide interest in urbanization and foster international collaboration to contribute to sustainable urban development. The overarching theme for this day is “Better City, Better Life”, and every year, it involves a different sub-theme.

This theme for 2021 is Adapting Cities for Climate Resilience. Climate-related calamities such as heatwaves, droughts, sea-level rise, floods, storms, and landslides are wreaking havoc on cities all over the world. Creating sustainable, climate-resilient cities can address several issues that can improve climate change, and in turn, our world at large.

Content marketing ideas:

Listicle idea: Smart cities and the future they hold for us

Infographic idea: Cities with the lowest carbon footprint and how they made it possible

Video idea: Cities around the world that use renewable energy the best

Podcast idea: How businesses are affected by a city’s standard of living?


Other content marketing opportunities

Breast Cancer Awareness Month – October 2021















Did you know that in 2020, around 2.3 million Indian women were diagnosed with breast cancer? It can occur in women regardless of the age, background or anything else. October is observed as Breast Cancer Awareness month to educate and spread awareness about this cancer in the hope of increasing early detection, reducing mortality rates and improving overall management of this disease.

Listicle idea: Early signs of breast cancer you must know about

Infographic idea: Foods that can help reduce risk to cancer

Video idea: Why every woman should consider cancer specific insurance plans

Podcast idea: How to talk to your daughters about breast cancer



Fun Days – October 2021


World Smile Day- 1 October

World Vegetarian Day- 1 October

World Egg Day- 8 October

World Octopus Day- 8 October

International Beer and Pizza Day- 9 October

International Face Your Fears Day- 12 October

International Legging Day- 18 October

International Necktie Day- 18 October

International Chefs Day- 20 October

Internet Day- 29 October

International Bandanna Day- 29 October


Festivals – October 2021

Fun days oct 2021

Navratri – 7 – 15 October

Dussehra – 15 October

Eid-e-Milad- 19 October

Karva Chauth- 24 October

Content marketing ideas:

Listicle idea: Fashion tips for different occasions this festive season

Infographic idea: How to budget and keep your finances in check during festivals

Video idea: Festive dishes you can whip up at home this festive season

Podcast idea: Celebrating festivals safely in a post-pandemic world



Birthdays – October 2021


Zach Galifianakis 01-Oct

Noah Schnapp 03-Oct

Gwen Stefani 03-Oct

Soha Ali Khan 04-Oct

Dakota Johnson 04-Oct

Kate Winslet 05-Oct

Jesse Eisenberg 05-Oct

Vladimir Putin 07-Oct

Bruno Mars 08-Oct

John Lennon 09-Oct

R.K. Narayan 10-Oct

Marie Kondo 10-Oct

Amitabh Bachchan 11-Oct

Nivin Pauly 11-Oct

Luke Perry 11-Oct

Hugh Jackman 12-Oct

Gautam Gambhir 14-Oct

Mira Nair 15-Oct

APJ Abdul Kalam 15-Oct

Hema Malini 16-Oct

Prithviraj Sukumaran 16-Oct

Eminem 17-Oct

Freida Pinto 18-Oct

Zac Efron 18-Oct

Om Puri 18-Oct

Jyothika 18-Oct

Sunny Deol 19-Oct

Virender Sehwag 20-Oct

Kamala Harris 20-Oct

Viggo Mortensen 20-Oct

Kim Kardashian 21-Oct

Parineeti Chopra 22-Oct

Ryan Reynolds 23-Oct

Emilia Clarke 23-Oct

Prabhas 23-Oct

PewDiePie 24-Oct

Katy Perry 25-Oct

Aditi Rao Hydari 28-Oct

Indra Nooyi 28-Oct

Julia Roberts 28-Oct

Bill Gates 28-Oct

Homi J Bhabha 30-Oct

Ivanka Trump 30-Oct

Emiliano Sala 31-Oct