Social media marketers are well aware that Facebook is the dominant power in the world of online product promotion. Instagram, however, has been leading the game over the last few years and is now one of the best possible places to market products and services. For instance, 62% of its users follow a brand on the platform. It’s time your brand finds a place on the platform as well.

Here are three of the top reasons your business should already be using Instagram to generate leads and drive sales.

Instagram is growing faster than Facebook or Twitter

While Facebook and Twitter are more commonly associated with social media marketing, Instagram is actually growing at a considerably faster pace than either one of them. In the next five years, it is expected to exceed 2 billion users. It has a significantly larger user base than Twitter, which is rapidly falling behind in terms of both usage and function as a marketing platform. If you want to target a large and growing audience of engaged users, Instagram is definitely the place to be.

It’s much easier to target younger buyers

Facebook is a fairly democratic platform in terms of being used by people from almost every possible demographic. Instagram, in contrast, is populated overwhelmingly by younger users. If the product or service you’re offering is targeted to a younger audience, this platform will directly put you in contact with the kind of people who are most likely to become customers.

It’s the influencers’ preference

A study conducted with 2,500 micro-influencers revealed that Instagram is their platform of choice. 59% of them also said that they find it the most effective platform to interact with their target audience. As the most impactful social media platform, it can get you an engagement ratio of 29.67. These factors not only ensure efficient communication but also make for a cost-effective content marketing strategy.

These are just a few of the reasons that you should be marketing your business on Instagram. If you aren’t already on the platform, setting up an account is extremely simple and will take you only a few minutes. Once you build up an audience on the platform, your Instagram account will gradually become one of the most important and powerful tools in your overall marketing strategy.