What’s new in July 2021?

As the scorching summer gives way to copious rains, India breathes a sigh of relief. Monsoon touches all aspects of our lives and people look for all kinds of information starting from monsoon skin to monsoon hair fall, to monsoon travel destinations, to monsoon fashion. This gives the brand a wide broad canvas to strike multiple relevant conversations with the customers this July 2021.

New TDS, TCS provisions applicable from July 1

Content marketing ideas:   

• Listicle idea: What are the changes that have been implemented according to the new rules?
• Infographic idea: X apps that can help you file your taxes
• Video idea: TDS vs TCS: How do they differ?
• Podcast idea: Is it necessary to take a re-look at our country’s taxation system?

Fixed days:

GST Day – 1 July 2021

This day marks the anniversary of the implementation of the Goods and Services Tax.

Content marketing ideas:   

• Listicle idea: How does GST benefit businesses?
• Infographic idea: What are the different GST slabs applicable across products?
• Video idea: The steps it took for GST to be implemented
• Podcast idea: A look back: has GST actually been helpful?

National Doctor’s Day – 1 July 2021

This day is celebrated to recognize the contributions of doctors to individual lives and communities.

Content marketing ideas:   

• Listicle idea: What are the most difficult specializations for doctors to master?
• Infographic idea: Which countries have the best doctor-to-patient ratio?
• Video idea: A year in the pandemic: Stories of doctors who worked tirelessly during the pandemic
• Podcast idea: How can doctors take care of their mental health?

A brand campaign that worked: 

This ad by Max Hospital shows how doctors work hard when you are sick, to make sure that you reach home to your loved ones as soon as possible.

https://www.youtube.com/watch?v=S3WD4IrK3iU

International Day of Cooperatives – 3 July

This day is celebrated to increase awareness of cooperatives in society and the work they do.

Content marketing ideas:   

• Listicle idea: How will customers feel the impact of RBI regulation of cooperative banks?
• Infographic idea: How can a village be positively impacted by being part of a rural cooperative?
• Video idea: How do cooperative banks work?
• Podcast idea: Would it be feasible for Amul to take the vegan route?

Global Forgiveness Day – 7 July

This day is celebrated so that we may recognize the importance of forgiveness and how we can practice it in our lives.

Content marketing ideas:   

• Listicle idea: X Ways you can ask for forgiveness
• Infographic idea: Why is forgiveness in a corporate setting useful?
• Video idea: X Stories of forgiveness that made all the difference
• Podcast idea: Can forgiveness have a physical impact on your health?

A brand campaign that worked: 

This funny ad for Sam’s Club features Ryan Reynolds and Hugh Jackman talking about their many ‘grievances’ and how they forgive each other.

https://www.youtube.com/watch?v=Oy1z3esprFA

World Population Day – 11 July

This day is marked to focus the world’s attention on the urgency and importance of population issues.

Content marketing ideas:   

• Listicle idea: X Ways countries are preparing to support an increasingly aging population
• Infographic idea: A look at the world’s population 50 years from now
• Video idea: How is the upcoming population bust explained?
• Podcast idea: How has the population boom affected global warming?

World Youth Skills Day – 15 July 2021

This day is celebrated to bring to light the mechanisms needed to operationalize lifelong learning.

Content marketing ideas:   

• Listicle idea: X Online courses you should enroll in to learn life skills
• Infographic idea: Education vs life skills: What’s the difference?
• Video idea: What would the education system look like with the inclusion of practical life skills?
• Podcast idea: What are things you wish you had learned before you started working?

World Day for International Justice – 17 July 2021

This day is celebrated to recognize the emerging system of international criminal justice.

Content marketing ideas:   

• Listicle idea: How does international law generally differ from domestic law?
• Infographic idea: Steps to apply to an international court of law
• Video idea: X Human rights issues that the international court of law tackles
• Podcast idea: How can you teach your children about basic human rights?

Nelson Mandela International Day – 18 July

This day celebrates the birth anniversary of Nelson Mandela and sheds light on his way of life.

Content marketing ideas:   

• Listicle idea: A look at the people Nelson Mandela was inspired by
• Infographic idea: X Basic rights that were denied to South Africans during apartheid
• Video idea: What was Nelson Mandela’s relationships with world leaders?
• Podcast idea: Lessons you can learn from Nelson Mandela

World Chess Day – 20 July 2021 

This day is celebrated to mark the date of the establishment of the International Chess Federation (FIDE) in Paris in 1924.

Content marketing ideas:   

• Listicle idea: What are the different variants of the classic chess game?
• Infographic idea: X Movies about chess you must watch
• Video idea: X Best openers in chess
• Podcast idea: Can playing chess regularly keep your mind sharp when you’re older?

World Drowning Prevention Day – 25 July 2021

This day highlights the tragic and profound impact of drowning on families.

Content marketing ideas:   

• Listicle idea: X Ways to make your family’s beach vacation safe
• Infographic idea: X Steps to perform CPR on someone
• Video idea: What happens to your lungs when you drown?
• Podcast idea: How can public pools focus on safety?

Kargil Vijay Diwas – 26 July 2021

This day commemorates the day Indian soldiers successfully conducted Operation Vijay.

Content marketing ideas:   

• Listicle idea: X Movies about army operations you should watch
• Infographic idea: The most victorious army operations conducted by India
• Video idea: X Stories of Kargil war heroes
• Podcast idea: What were the events that led to the Kargil war?

World Hepatitis Day – 28 July

This day is celebrated to encourage governments to step up their response to the ever-present threat of hepatitis.

Content marketing ideas:   

• Listicle idea: X Diseases that can develop in a person suffering from hepatitis
• Infographic idea: Which countries are most affected by hepatitis and its variants?
• Video idea: Here’s how your liver shutting down can affect other parts of the body
• Podcast idea: How should you change your lifestyle if you have contracted hepatitis?

A brand campaign that worked: 

This ad by UNICEF India features Amitabh Bachchan who talks about how he overcame hepatitis and encourages others to get vaccinated against this deadly disease.

https://www.youtube.com/watch?v=Qw3ur-DmdLA

International Tiger Day – 29 July

This day is commemorated to raise awareness about tiger conservation.

Content marketing ideas:   

• Listicle idea: X Things you can do if an animal escapes from the zoo
• Infographic idea: X Fictional tigers you should know about
• Video idea: How does a tiger’s stripes help with camouflage?
• Podcast idea: Are forest reserves better than forests to ensure tigers’ survival?

A brand campaign that worked: 

This ad by Australia Zoo shows the majesty of tigers and why they should be saved at any cost.

https://www.youtube.com/watch?v=q3FnM3u02-I

International Day of Friendship – 30 July

This day is celebrated to honor those friends in your life that have made all the difference.

Content marketing ideas:   

• Listicle idea: X Signs to recognize healthy friendships
• Infographic idea: X Activities you can do with friends to bond with them
• Video idea: X Best fictional friendships to make your heart melt
• Podcast idea: Is it a good idea to mix business with friendships?

A brand campaign that worked: 

This ad by Carlsberg puts friendship to the test by conducting an experiment to find out if the participant’s friends are willing to help them out if they get into trouble in the middle of the night.

https://www.youtube.com/watch?v=vs1wMp84_BA

World Day against Trafficking in Persons – 30 July

This day is celebrated to raise awareness of the situation of victims of human trafficking and for the promotion and protection of their rights.

Content marketing ideas:   

• Listicle idea: X Organizations that work against human trafficking
• Infographic idea: X Countries with the highest rates of human trafficking
• Video idea: What are the causes of human trafficking?
• Podcast idea: How can you rescue someone if you suspect they are being trafficked?

A brand campaign that worked: 

This video by Kent Police shows how modern-day slavery and trafficking is more rampant than one thinks and how to recognize signs of it.

https://www.youtube.com/watch?v=vkSU5r9rdUY

Fun days: July 2021

International Joke Day – 1 July

World UFO Day – 2 July

International Plastic Bag Free Day – 3 July

World Chocolate Day – 7 July

International Rock Day – 13 July

World Snake Day – 16 July

World Emoji Day – 17 July

World Jump Day – 20 July

International Chicken Wing Day – 29 July

World Ranger Day – 31 July

Content marketing ideas:   

• Listicle idea: X Myths around Area 51
• Infographic idea: X Chicken wing recipes you must try at least once
• Video idea: X Fun upcycling projects you can do at home
• Podcast idea: How can ingesting fish with microplastics affect your health?

Festivals: July 2021

Eid-ul-Adha/ Bakr Id – 20 July

Guru Purnima – 24 July

Content marketing ideas:   

• Listicle idea: What are the observances during Bakr Id?
• Infographic idea: X Sweet dishes to prepare during Bakr Id
• Video idea: What is the significance of Guru Purnima?
• Podcast idea: How do impactful teachers change your lives?

Birthdays: July 2021

Princess Diana – 1 July

Pamela Anderson – 1 July

Lindsay Lohan – 2 July

Margot Robbie – 2 July

Tom Cruise – 3 July

Julian Assange – 3 July

Harbhajan Singh – 3 July

Post Malone – 4 July

PV Sindhu – 5 July

Kevin Hart -6 July

50 Cent – 6 July

Sylvester Stallone – 6 July

Frida Kahlo – 6 July

Ranveer Singh – 6 July

Dalai Lama – 6 July

Sachin Bansal – 6 July

Ringo Starr – 7 July

MS Dhoni – 7 July

Rakeysh Omprakash Mehra – 7 July

Sourav Ganguly – 8 July

Tom Hanks – 9 July

Guru Dutt – 9 July

Nikola Tesla – 10 July

Sofia Vergara – 10 July

Alessia Cara – 11 July

Giorgio Armani – 11 July

Malala Yousafzai – 12 July

Harrison Ford – 13 July

Ken Jeong – 13 July

Patrick Stewart – 13 July

Conor McGregor – 14 July

Shiv Nadar – 14 July

Ariana Huffington – 15 July

Katrina Kaif – 16 July

Mallika Dua – 17 July

Vin Diesel – 18 July

Priyanka Chopra – 18 July

Kristen Bell – 18 July

Richard Branson – 18 July

Smriti Mandhana – 18 July

Benedict Cumberbatch – 19 July

Gisele Bündchen – 20 July

Naseeruddin Shah – 20 July

Robin Williams – 21 July

Selena Gomez – 22 July

Willem Dafoe – 22 July

Daniel Radcliffe – 23 July

Woody Harrelson – 23 July

Jennifer Lopez – 24 July

Amelia Earhart – 24 July

Azim Premji – 24 July

Pankaj Advani – 24 July

Matt LeBlanc – 25 July

Jim Corbett – 25 July

Sandra Bullock – 26 July

Jason Statham – 26 July

Mick Jagger – 26 July

Helen Mirren – 26 July

Kriti Sanon – 27 July

Disha Patani – 27 July

Nikolaj Coster-Waldau – 27 July

Dhanush – 28 July

Sanjay Dutt – 29 July

JRD Tata – 29 July

Arnold Schwarzenegger – 30 July

Lisa Kudrow – 30 July

Henry Ford – 30 July

Christopher Nolan – 30 July

Sonu Nigam – 30 July

Sonu Sood – 30 July

J.K. Rowling – 31 July

Kiara Advani – 31 July

Premchand – 31 July

Content marketing ideas:   

• Listicle idea: X Lessons you can learn from Ariana Huffington’s life
• Infographic idea: X Best Tom Cruise movies to watch
• Video idea: X Outrageous Mick Jagger moments
• Podcast idea: Should Julian Assange be extradited?