April 29, 2021

Scatter Monthly Calendar – May 2021

May 2021

What’s happening in May 2021?

COVID-19 vaccination available for all adults from 1 May

Content marketing ideas:   

  • Listicle idea: X Precautions you must take before and after vaccination
  • Infographic idea: How can you register online for the COVID vaccine?
  • Video idea: How does the first wave of COVID differ from the second?
  • Podcast idea: Why do many people get COVID-19 after vaccination?

Fixed days: 2021

International Workers’ Day –1 May

Workers day

This day is celebrated across the globe to honor the contributions of those from the working class.

Content marketing ideas:   

  • Listicle idea: X Ways to negotiate a higher salary with your employer
  • Infographic idea: Understanding your salary breakup
  • Video idea: How to stay active at a desk job
  • Podcast idea: Is working for yourself better than working for others?


World Tuna Day –2 May

Tuna Day

This day aims to highlight the importance of conservation management so that tuna stocks across the world don’t crash.

Content marketing ideas:   

  • Listicle idea: A list of the top nutrients you can get from tuna
  • Infographic idea: Where are tuna fish found across the world?
  • Video idea: X Easy-to-cook tuna recipes
  • Podcast idea: Here’s how you should structure your weekly meals if you’re interested in sustainability


World Press Freedom Day 3 May

press freedom day

This day provides an opportunity to journalists, academics, national authorities, and the public to discuss emerging challenges to press freedom and their safety.

Content marketing ideas:   

  • Listicle idea: Tips to become a photojournalist
  • Infographic idea: Which countries offer the least protection to their journalists?
  • Video idea: Did you know about the role of press clubs?
  • Podcast idea: Why is supporting independent journalism the need of the hour?


International Firefighters’ Day 4 May

fire fighters day

This day was instituted to pay tribute to firefighters who dedicate their lives and those who have lost their lives while protecting life and property.

Content marketing ideas:   

  • Listicle idea: X Décor materials that can fireproof your home
  • Infographic idea: X Unusual ways a fire can start in your home
  • Video idea: Can you follow a firefighter’s fitness regime?
  • Podcast idea: How can you prepare for a wildfire evacuation?

A brand campaign that worked:

This ad by ICICI Lombard features a song performed by the firefighters of India about ways to remain safe in case of a fire.



World Asthma Day 7 May

Asthma Day

This day aims to spread awareness about asthma and the ways we can prevent it.

Content marketing ideas:   

  • Listicle idea: Foods that can trigger an asthma attack
  • Infographic idea: Best sports for people with asthma
  • Video idea: X Tips to manage an asthma attack
  • Podcast idea: Does indoor air pollution aggravate asthma in children?

Brand campaign that worked:

This ad by Cipla features Ayushmann Khurrana who explains that inhalers are the right choice for people with asthma. However, since most people are wary of the word ‘inhaler’, he explains how they could be useful by referencing two famous celebrities who live with the condition everyday.



World Athletics Day 7 May


This day is celebrated to encourage the participation of youth in athletics.

Content marketing ideas:   

  • Listicle idea: X Tips to train like an athlete
  • Infographic idea: Low-impact sports that won’t be rough on your joints
  • Video idea: Do genes determine your athletic performance?
  • Podcast idea: Dos and don’ts of parenting an athlete

A brand campaign that worked:

This ad by Nike talks about what makes an athlete and connects all those qualities to the toughest athletes: mothers.



World Migratory Bird Day 8 May

Migratory Window

This day is commemorated to raise awareness of migratory birds’ issues and encourage bird conservation.

Content marketing ideas:   

  • Listicle idea: Why do birds migrate?
  • Infographic idea: X Ways you can help migratory birds on their journey
  • Video idea: What types of migratory birds can you spot in India?
  • Podcast idea: How does climate change affect the migratory patterns of birds?


World Red Cross Day 8 May 2021

Red cross

This day is an annual celebration of the International Red Cross and Red Crescent Movement.

Content marketing ideas:   

  • Listicle idea: Here’s how Red Cross is helping people during the pandemic
  • Infographic idea: X Red Cross programs that you can be a part of
  • Video idea: How is social media enabling people to seek help during a disaster?
  • Podcast idea: Is empathizing with healthcare workers enough?

A brand campaign that worked:

This video by the International Committee of the Red Cross features two friends who discuss whether they would rather live or die if a nuclear bomb hit them, and why.



World Thalassemia Day 8 May 2021

International Thalassemia Day is celebrated to spread awareness about this inherited blood disorder and to encourage all those affected by the disease to keep their hopes high.

Content marketing ideas:   

  • Listicle idea: Alpha thalassemia and Beta-thalassemia: Do you know what differentiates them?
  • Infographic idea: Natural ways to boost hemoglobin in your body
  • Video idea: How is gene therapy helping people with thalassemia?
  • Podcast idea: A healthy approach for managing thalassemia


Time of Remembrance and Reconciliation for Those Who Lost Their Lives During The Second World War 8 May 2021


This day is commemorated to pay tribute to all the victims of the Second World War.

Content marketing ideas:   

  • Listicle idea: What are the different events that led to WWII?
  • Infographic idea: X People you might be surprised to know participated in WWII
  • Video idea: X Scenes from movies that showed how brutal WWII really was
  • Podcast idea: How is the next World War going to be different from WWI and WWII?


Mother’s Day 9 May

Mothers day

This day is observed globally to honor our mothers and celebrate motherhood in its entirety.

Content marketing ideas:   

  • Listicle idea: X Life lessons we can learn from all mothers
  • Infographic idea: X Easy DIY gifts if you haven’t shopped for Mother’s Day
  • Video idea: Experiencing motherhood as an adoptive mother
  • Podcast idea: Overcoming the fear of becoming a mom

Brand campaign that worked:

This ad by Cello explores the relationship between a mother and her daughter through an emotional letter.



National Technology Day 11 May

national technology

National Technology Day acts as a reminder of India’s technological advancements. Notably, on this day, India successfully tested Shakti-I nuclear missile at the Indian Army’s Pokhran Test Range in Rajasthan.

Content marketing ideas:   

  • Listicle idea: Here’s how technology can help us manage a pandemic
  • Infographic idea: Tech trends to look out for in 2021
  • Video idea: X Technological advancements made by Indians
  • Podcast idea: How will the job market change with better technology?


International Nurses Day 12 May


This day marks the birth anniversary of Florence Nightingale and celebrates nurses for the contributions they make to society.

Content marketing ideas:   

  • Listicle idea: X Ways you can make healthcare workers’ lives easier next time you are in hospital
  • Infographic idea: X Important duties of nurses that you might not be aware of
  • Video idea: How do doctors’ and nurses’ lives differ?
  • Podcast idea: Overcoming the stigma of being a male nurse


International Day of Families 15 May


Both in traditional and modern societies, families are fundamental for a community to thrive. For most of our growing years, we were nurtured by our families. Every year, on this day, we take a moment to celebrate our families.

Content marketing ideas:   

  • Listicle idea: X Unhealthy behaviors parents need to drop right now
  • Infographic idea: How do group activities help you bond more with family?
  • Video idea: The best movies for a relaxed evening with your family
  • Podcast idea: How can you take care of your family even if you live in a different city?


International Day of Living Together in Peace 16 May

Living together

This day is celebrated to uphold the desire for communities to live and act together despite all their differences and build a sustainable world of peace, solidarity, and harmony.

Content marketing ideas:   

  • Listicle idea: How can you live peacefully next to a troublesome neighbor?
  • Infographic idea: X Ways volunteering can help you become a more empathetic individual
  • Video idea: How did communities become closer during the COVID-19 pandemic?
  • Podcast idea: How can we learn to see beyond race?


International Day of Light 16 May

Day of light

This day celebrates light as an element of science and how important a role it plays in art, culture, and sustainable architecture.

Content marketing ideas:   

  • Listicle idea: X Best lighting trends to learn from TikTok
  • Infographic idea: X Ways to use light to create a homely ambiance
  • Video idea: X Light-based experiments you can do with your kids
  • Podcast idea: How can you use light therapy to boost your health?


World Telecommunication and Information Society Day 17 May

Telecommunication day

This day aims to raise awareness of the possibilities that the use of the internet and other communication technologies can bring to societies.

Content marketing ideas:   

  • Listicle idea: How is 5G enabling the future?
  • Infographic idea: X Ways internet access could help rural education schemes
  • Video idea: X Smart cities across the world that should be a model to all
  • Podcast idea: How can you boost your internet speed at home?


World Bee Day 20 May

World bee day

This day is celebrated to raise awareness of the importance of pollinators, the threats they face, and their contribution to sustainable development.

Content marketing ideas:   

  • Listicle idea: X Types of honey you must try at least once in your lifetime
  • Infographic idea: X Steps to take if you’ve been stung by a bee
  • Video idea: A day in the life of a queen bee
  • Podcast idea: Is it safe to raise bees in your backyard?

Brand campaign that worked:

This video by Dabur explain the process by which honey goes from the beehive to your breakfast table, by having actual workers describe the process.



International Tea Day 21 May

tea day

This day is celebrated to foster collective action to implement activities in favor of sustainable production and consumption of tea.

Content marketing ideas:   

  • Listicle idea: Different ways of making tea without milk you should know about
  • Infographic idea: Teas that have the greatest health benefits
  • Video idea: What’s the history behind tea?
  • Podcast idea: Does green tea really help you lose weight?

Brand campaign that worked:

This ad by Wagh Bakri tells the story of a wife who always ensures she makes an extra cup of hot tea for her husband – only to realize that her relationship with him might have gone cold. Watch this video to see the husband’s realization and what he does to fix things.



World Day for Cultural Diversity for Dialogue and Development 21 May


This day is celebrated to deepen our understanding of cultural diversity values and advance the four goals of the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions.

Content marketing ideas:   

  • Listicle idea: X Countries that share a lot with India culturally
  • Infographic idea: X Social movements and how they highlighted cultural struggles
  • Video idea: A glimpse into India’s many cultures
  • Podcast idea: Can you embrace both culture and modernity?


International Day to End Obstetric Fistula 23 May 2021

End Obstetric Fistula


This day aims to shed light on obstetric fistula, a condition that pregnant women could develop due to prolonged, obstructed labor without treatment.

Content marketing ideas:   

  • Listicle idea: X Medical conditions that are common among pregnant women
  • Infographic idea: X Things you should prepare for if your wife is going into labor soon
  • Video idea: What kind of challenges do rural women face while giving birth?
  • Podcast idea: How to choose the right hospital for your delivery


Vesak, the Day of the Full Moon –26 May

full moon

This day marks the day the Buddha was born, as well as the day of his enlightenment and passing.

Content marketing ideas:   

  • Listicle idea: X Lessons you can learn from the life of the Buddha
  • Infographic idea: X Buddhist holy places you must visit
  • Video idea: Different forms of Buddhism and how they are distinct
  • Podcast idea: Why was the Buddha’s life so influential?


International Day of UN Peacekeepers 29 May 2021

UN day

This day is celebrated to pay tribute to the uniformed and civilian personnel of the UN and to honor the 3800 peacekeepers who have lost their lives while serving the UN.

Content marketing ideas:   

  • Listicle idea: X Situations that UN peacekeepers helped de-escalate
  • Infographic idea: Where are UN peacekeepers most active?
  • Video idea: How do UN Peacekeepers remain cool in high-stakes situations?
  • Podcast idea: What can you do after working at the UN?


World No Tobacco Day –31 May

No tobacco day

This day aims to raise awareness of the deadly use of tobacco and exposure to second-hand smoke.

Content marketing ideas:   

  • Listicle idea: X Health problems that smokers are more prone to
  • Infographic idea: X Ways smoking can affect your skin
  • Video idea: How have smoking ads changed over the decades?
  • Podcast idea: Is going ‘cold turkey’ a good way to kick the smoking habit?


More content marketing opportunities:

Global Road Safety Week – 6-12 May 2021

Road safety

Every year, 1.5 billion people die of road injuries. Road Safety Week is observed by the UN to create and propagate safety measures that can reduce the number of deaths on our roads.

Content marketing ideas:   

  • Listicle idea: X Tips to stay cool if you’re stuck in rush hour traffic
  • Infographic idea: Heading out on a road trip? Stock your car with these emergency supplies
  • Video idea: What should you do if you are in a car accident?
  • Podcast idea: How can you conquer your fear of driving?

Brand campaign that worked:

This ad by the Motor Vehicle Department of Kerala shows the story of a family who was impacted by a car accident and how, surprisingly, it’s the child who realizes the full impact of a small action.



Festivals: May 2021


Eid-ul-Fitr – 12 May

Akshaya Tritiya – 14 May

Content marketing ideas:   

  • Listicle idea: X Ways fasting can ‘reset’ your body
  • Infographic idea: Why did the price of gold rise so sharply in 2020?
  • Video idea: Best Eid dishes you can make at home
  • Podcast idea: With digital gold becoming popular, does physical gold still hold the same attraction?


Fun Days: May 2021

Fun days



Star Wars Day – 4 May

World Laughter Day – 5 May

International No Diet Day – 6 May

World Whiskey Day – 16 May

International Burger Day – 28 May

Content marketing ideas:   

  • Listicle idea: X Fancy drinks you can make with whiskey
  • Infographic idea: X Foods that are low in calories but high in nutrition
  • Video idea: A timeline of all the Star Wars movies
  • Podcast idea: Can forcing yourself to laugh be good for you?


Birthdays: May 2021



Anushka Sharma – 1 May

Satyajit Ray – 2 May

Dwayne ‘The Rock’ Johnson – 2 May

Aruna Irani – 3 May

Henry Cavill – 5 May

Adele – 5 May

Motilal Nehru – 6 May

George Clooney – 6 May

Enrique Iglesias – 8 May

Prakriti Kakar – 8 May

Rosario Dawson – 9 May

Domhnall Gleeson – 12 May

G Balakrishnan – 12 May

Sunny Leone – 13 May

Sri Sri Ravi Shankar – 13 May

Robert Pattinson – 13 May

Stevie Wonder – 13 May

Lillette Dubey– 13 May

Waheeda Rahman – 14 May

George Lucas – 14 May

Madhuri Dixit – 15 May

Pierce Brosnan – 16 May

Craig Ferguson – 17 May

Tina Fey – 18 May

Ali Zafar – 18 May

Manushi Chillar – 18 May

Nawazuddin Siddiqui – 19 May

Ruskin Bond – 19 May

Sam Smith – 19 May

Timothy Olyphant – 20 May

Aditya Chopra – 21 May

Naomi Campbell – 22 May

Bob Dylan – 24 May

Rajesh Roshan – 24 May

Kunal Khemu – 25 May

Karan Johar – 25 May

Ian McKellen – 25 May

Cillian Murphy – 25 May

Helena Bonham Carter – 26 May

Pankaj Kapoor – 29 May

Paresh Rawal – 30 May

Clint Eastwood – 31 May

Vir Das – 31 May

Sobhita Dhulipala – 31 May

Content marketing ideas:   

  • Listicle idea: X book-to-movie adaptations by Satyajit Ray
  • Infographic idea: A timeline of all the James Bond heroes
  • Video idea: The best talk show hosts of all time
  • Podcast idea: How does meditation help to calm you?