The Anglo-Saxons called September Gerst Monath to signify the harvesting of barley and making barley brew. In India, it is the season when Kharif crops like rice, sugarcane, maize, and cotton are harvested. In the universe of content marketing, it’s a month filled with a myriad of events and trends that one can harvest to gain a bumper crop of content marketing opportunities.

Read on for some sowing tips!

1. Teachers’ Day – 5 Sept

Content marketing ideas: 

• Listicle idea: Gift ideas to say ‘thank you’ to your favorite teacher
• Infographic idea: Qualifications you need to become a teacher
• Video idea: Hilarious phrases used by teachers
• Podcast idea: Significance of Teachers’ Day and achievements of Sarvepalli Radhakrishnan

Brand campaigns that worked: 

Gatorade created this video featuring badminton player PV Sindhu and her coach Pullela Gopichand for its #IHateMyTeacher campaign. It highlights how her mentor supported her through challenges that pushed her to the limit:

Rajnigandha Pearls launched #TeacherNeBolaTha campaign to pay homage to the selfless support and dedication of teachers who have shaped the lives of many:

2. International Day of Charity – 5 Sept 

Content marketing ideas: 

• Listicle idea: Ways to be charitable, apart from donating money
• Infographic idea: Steps to start a non-profit organization in India
• Video idea: Good to give: The positive effects of charity
• Podcast idea: How are the donations you give to charity used?

Brand campaigns that worked: 

Mahindra & Mahindra initiated a crowdfunding campaign #SeedTheRise to help improve the lives of farmers, in partnership with digital agency Flying Cursor Interactive:

An NGO ‘Make Love Not Scars’, which helps acid attack survivors, launched a petition campaign called #EndAcidSale. The idea was to move for a ban on toilet-cleaning acid and stronger implementation of the Poisons Act and Poisons Rules to stand in support of acid attack victims:

3. World Suicide Prevention Day – 10 Sept 

Content marketing ideas: 

• Article idea: Why running can be therapeutic for those suffering from depression and anxiety
• Infographic idea: Statistics on problems faced by the millennial generation
• Video idea: How technology can aid in suicide prevention
• Podcast idea: Debunking myths and misconceptions related to suicide

Brand campaigns that worked: 

Mpower of the Aditya Birla Education Trust launched their #SayItRight campaign to create awareness about how a situation can have completely different outcomes based on how we react to it:

Milestone Dentsu and Manas Foundation shed light on how the warning signs are often unexpressed feelings and how spotting these can help save lives, though their #StopWhenYouSpot campaign. The video shows the many faces of a person going through this battle with just the help of expressions without any dialogue:

3. International Day of Democracy – 15 Sept 

Content marketing ideas: 

• Listicle idea: Best books to understand the concept of digital democracy
• Infographic idea: Democracy through the ages
• Video idea: Is the internet transforming democracy?
• Podcast idea: A podcast on the emergence of democracy and its revolutions

Brand campaign that worked: 

In 2018 Nike collaborated with Kaepernick to commemorate the 30^th anniversary of the brand’s iconic slogan ‘Just do it’ with an image post in greyscale, with a powerful accompanying message. The ad was a close-up of Kaepernick’s face with the words, ‘Believe in something. Even if it means sacrificing everything’. The bold campaign asserted the right to freedom of expression, and went viral on social media:

Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO

— Colin Kaepernick (@Kaepernick7) September 3, 2018

4. International Day for the Preservation of the Ozone Layer – 16 Sept 

Content marketing ideas: 

• Listicle idea: How does ozone layer depletion affect your health?
• Infographic idea: Effects of climate change on the ozone layer
• Video idea: Careers in environmental conservation
• Podcast idea: What can you do to protect the ozone layer?

Brand campaign that worked: 

The #OzoneHeroes campaign, created by the Ozone Secretariat in partnership with Marvel, celebrates 31 years since the signing of the Montreal Protocol and seeks to inspire the same collaborative energy in protecting all life on Earth:

5. International Day of Peace – 21 Sept

Content marketing ideas:  

• Listicle idea: X notable Nobel Peace Prize laureatesand their contribution to society
• Infographic idea: How does war impact the economy?
• Video idea: Live and let go: How to make up with people
• Podcast idea: The effects of war on women living in conflicted areas

Brand campaigns that worked: 

McDonald’s connects food with peace with this 30-second, 2D motion graphics video to explain how there are more refugees in the world now than ever, and asks people to donate to the World Food Program. The kicker – the narrator is none other than Liam Neeson!

UN Women shared an infographic that brought to light the underrepresentation of women in peace talks, and explained how their greater participation can increase the chances of achieving lasting peace:

On #PeaceDay, remember that women's participation increases the likelihood of reaching lasting peace. pic.twitter.com/IGtyJfIlPs

— UN Women (@UN_Women) September 21, 2016

6. World Alzheimer’s Day – 21 Sept 

Content marketing ideas: 

• Listicle idea: Steps to take if you are detected with early onset of Alzheimer’s
• Infographic idea: Ways to keep your memory sharpat any age
• Video idea: Tips to care for a family member with Alzheimer’s
• Podcast idea: Expert speak: How Alzheimer’s differs from dementia

Brand campaigns that worked: 

Alzheimer’s Research UK had Stephen Fry narrate a short story about a girl living in a land where Santa Claus has Alzheimer’s. Watch this 2D animation video to see how they forged an emotional connect with the audience with a heartwarming ending:

Alzheimer’s Research UK created this live action video where Christopher Eccleston talks about how dementia shouldn’t be accepted as part of old age as part of the #ShareTheOrange campaign. An orange was used to describe how Alzheimer’s affects a person’s brain:

7. International Day for the Total Elimination of Nuclear Weapons – 26 Sept 

Content marketing ideas: 

• Article idea: The worst nuclear weapon disasters in history
• Infographic idea: Countries that have the least number of nuclear weapons
• Video idea: The atom bomb: How it all started
• Podcast idea: How can countries work towards nuclear disarmament?

8. World Tourism Day – 27 Sept 

Content marketing ideas: 

• Listicle idea: X mesmerizing tourist spots to visit around the world
• Infographic idea: How to build a career in the tourism industry
• Video idea: Places where famous shows were recorded
• Podcast idea: Guide to practice sustainable tourism

Brand campaigns that worked: 

Ola partnered with influencers from seven states in India for the #GhoomoResponsibly campaign. It encouraged people to travel and have a positive impact on the places they visit:

View this post on Instagram

Day 5 – My Ola Outstation has brought me to Rajasthan. A lot of you have been asking me how to be a responsible tourist. One way is to support local small businesses and respect the host. Share with me your ideas on being a responsible tourist. ❤️#ghoomoresponsibly #olaoutstation #traveldoneright #roadtripgoals #traveldiaries #sustainbletourism #instatravel #tourism #wanderlust #indiaoffbeat #TravelResponsibly #GoLocal #travelwithshenaz #ProtectOurPlanet #PreserveWildLife #GoLitterFree #RespectTheHost @olacabs #sonyalpha #gmaster #a99 #a6300 #sony

A post shared by Travel, Romance, Smiles (@shenaztreasury) on Sep 21, 2017 at 8:54am PDT

Safety videos in airlines are often dull. So All Nippon Airlines decided to switch it up! Featuring Kabuki actors, they were able to add humor and elements of Japanese tradition to the content while getting their point across:

9. World Rabies Day – 28 Sept 

Content marketing ideas: 

• Listicle idea: Did you know that rabies could affect these animals too?
• Infographic idea: Steps to take when bitten by a rabid animal
• Video idea: How to recognize signs of rabies in a dog
• Podcast idea: What are the vaccinations you need to get for your pet?

Brand campaign that worked: 

National Geographic released an educational video on how the rabies vaccine came to be. Can you guess who invented it? Watch the video to find out:

10. World Heart Day – 29 Sept 

Content marketing ideas: 

• Listicle idea: X things you must know if you want to be an organ donor
• Infographic idea: Exercises for a healthy heart
• Video idea: How does smoking affect your heart?
• Podcast idea: How surgeons prepare their patients for heart surgery

Brand campaigns that worked: 

Practo released a series of images on Twitter, wittily informing the viewers what was bad for their heart. They also managed a great pop-culture reference by using #AeDilHaiMushkil’ as a hashtag:

Take care of your #heart❤
Kyunki, #AeDilHaiMushkil. #WorldHeartDay #healthy #fitnessmotivation pic.twitter.com/D4zC9FFZzG

— Practo (@Practo) September 29, 2016

PNB Metlife came up with a song titled ‘Happy Heart Song’. The song included healthy tips for a healthy heart, wrapped up in a catchy tune:

11. Other Content Marketing Opportunities

Leukemia and Lymphoma Awareness Month – 1 to 30 Sept 

Content marketing ideas: 

• Listicle idea: Advancements in the field of medicine that can help in early detection and treatment of diseases
• Infographic idea: Foods to eat while undergoing chemotherapy
• Video idea: The stages of leukemia and lymphoma
• Podcast idea: Things to consider before undergoing cancer treatment

Brand campaigns that worked: 

The Leukemia and Lymphoma Society created this video for their ‘Someday is today’ campaign. It wonders about a world where cancer is cured and ends with a CTA encouraging viewers to take action to achieve this vision:

National Nutrition Week, 1^st -7^th September

Aim: To create awareness about nutrition and healthy eating habits.

Content marketing ideas:

Video idea: Ways to make nutritious food tasty for children

Infographic: X Healthy snacks to curb those cravings

Listicle idea: X Quick and healthy breakfast recipes

Podcast idea: Myths about healthy foods and eating habits we’ve grown up believing

International Week of the Deaf, 23^th –29^th September

Started by: World Federation of the Deaf (WFD)

Aim: To emphasise the human rights of deaf people including early access to sign language and availing of services through it.

Content marketing ideas:

Video idea: X Basic phrases in sign language that you should know

Infographic idea: X Early symptoms of hearing disabilities

Article idea: Representation of the hearing impaired in films

Podcast idea: How technology has helped aid the hearing impaired

12. Sports & Events

Tour of Britain – 8 to 15 Sept

Road World Championships, Yorkshire – 21 to 29 Sept

Athletics World Championships, Doha – 28 Sept to 6 Oct

Content marketing ideas:

• Article idea: How to finance yourself for a career in sports
• Infographic idea: Things to know about cycling grand tours
• Video idea: Origin stories: History of athletics
• Podcast idea: Effects of cycling on your body and mind

13. Festivals & Fun Days

HartalikaTeej – 1 Sept

Ganesh Chaturthi – 2 Sept

Ladakh Festival – 1 to 4 Sept

World Beard Day – 7 Sept

Muharram – 10 Sept

Onam – 11 Sept

Hindi Diwas – 14 Sept

Wife Appreciation Day – 15 Sept

Engineer’s Day – 15 Sept

Autumn Equinox – 23 Sept

Ziro Festival – 26 to 29 Sept

Navratri – 29 Sept to 7 Oct

Mysuru Dasara – 29 Sept to 8 Oct

Maharaja Agrasen Jayanti – 29 Sept

Content marketing ideas:

• Listicle idea: Décor ideas for the festive season
• Infographic idea: Types of engineering
• Video idea: Guide to celebrating an eco-friendly Ganesh Chaturthi
• Podcast idea: Best places to enjoy Onam sadya in your city

14. Movie Releases

IT Chapter Two – 6 Sept

The Goldfinch – 13 Sept

Spies in Disguise – 13 Sept

Black & Blue – 20 Sept

Downton Abbey – 20 Sept

The Zoya Factor – 20 Sept

Rambo: Last Blood – 20 Sept

Abominable – 27 Sept

The Art of Racing in the Rain – 27 Sept

Content marketing ideas:

• Listicle idea: X things you might not know about Rambo
• Infographic idea: What happens to your body when you diet
• Video idea: Compilation of the best animation movies
• Podcast idea: How Downton Abbey became a cultural phenomenon

15. Celebrity Birthdays

Zendaya – 1 Sept

Salma Hayek – 2 Sept

Keanu Reeves – 2 Sept

Charlie Sheen – 3 Sept

Vivek Oberoi – 3 Sept

Beyoncé Knowles – 4 Sept

Michael Keaton – 5 Sept

Vidhu Vinod Chopra – 5 Sept

Idris Elba – 6 Sept

Yash Johar – 6 Sept

Radhika Apte – 7 Sept

Martin Freeman – 8 Sept

Pink – 8 Sept

Hugh Grant – 9 Sept

Akshay Kumar – 9 Sept

Adam Sandler – 9 Sept

Colin Firth – 10 Sept

Anurag Kashyap – 10 Sept

Jennifer Hudson – 12 Sept

Roald Dahl – 13 Sept

Lili Reinhart – 13 Sept

Stella McCartney – 13 Sept

Ayushmann Khurrana – 14 Sept

Prince Harry – 15 Sept

Tom Hardy – 15 Sept

Agatha Christie – 15 Sept

Nick Jonas – 16 Sept

Amy Poehler – 16 Sept

MF Husain – 17 Sept

Narendra Modi – 17 Sept

James Marsden – 18 Sept

Jada Pinkett Smith – 18 Sept

Jimmy Fallon – 19 Sept

George R. R. Martin – 20 Sept

Mahesh Bhatt – 20 Sept

Chris Gayle – 21 Sept

Bill Murray – 21 Sept

Stephen King – 21 Sept

Kareena Kapoor – 21 Sept

Tom Felton – 22 Sept

Hasan Minhaj – 23 Sept

F Scott Fitzgerald – 24 Sept

Michael Douglas – 25 Sept

Will Smith – 25 Sept

Catherine Zeta-Jones – 25 Sept

Serena Williams – 26 Sept

Dev Anand – 26 Sept

Avril Lavigne – 27 Sept

Gwyneth Paltrow – 27 Sept

Yash Chopra – 27 Sept

Lata Mangeshkar – 28 Sept

Bhagat Singh – 28 Sept

Ranbir Kapoor – 28 Sept

Content marketing ideas:

• Article idea: Embracing a career in the fashion industry the millennial way
• Infographic idea: Iconic on-screen characters of Michael Douglas
• Video idea: Extreme role preparation: Actors who made drastic changes for a character
• Podcast idea: Best of Stephen King: Notable works of the master of horror

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