Did you know that tweets from brands coupled with tweets from a social media influencer increase the purchase intent of the audiences by 7.2x?

A social media influencer is someone who has established credibility in a specific industry (fashion, technology, food, etc.) on social media, has access to a large audience, and can persuade others by virtue of their authenticity and reach. At times when brands are looking for cost-effective marketing solutions, social media influencers are go-to persons for all the brands to further their message authentically and drive more audience reach and engagement. Brands can benefit hugely from the reputation and reach of a social media influencer in their niche market.

Such people are a trustworthy and knowledgeable source on a particular topic, with an above-average ability to influence and shape the decisions and mindsets of others. They achieve this by maintaining an active online presence on social media networks such as Facebook, Twitter, Instagram, YouTube, and various blogs.

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Chances are you might have spent enough time on Facebook, YouTube, Twitter, Instagram, etc and wondered what it takes to be a social media influencer. Here are four key traits that reveal if you can be one of them:

1. Knowledge: The key component. Any social media influencer has to possess a thorough knowledge of the field in which they wish to establish themselves. This is a result of many experiences and extensive research.
2. Quality content: The content produced has to be of high quality that meets or exceeds industry standards, and this can come only from extensive knowledge of the subject/field. Quality content ensures recognition and engagement by the desired target audience.
3. High engagement: A successful social media influencer has followers who regularly engage with their content and trust their word. These followers are more likely to make purchases and drive sales of brands endorsed by the influencer.
4. Persuasion: A significant presence and a persuasive disposition are imperative to make an influencer successful and stand tall among social media users.

If you had a strike on all the characteristics mentioned above, congratulations – you could well become a social media influencer and acquire a loyal fan following. Go on; use your voice to create an impact!