Scatter Editorial Desk
Feb 2019
Unravelling the concept of adaptive content
1 min read
Everybody loves things that are personalised. Whether it’s a passport cover with your name on it or relevant product recommendations from Amazon; personalisation makes things easier. As we continue to make users’ journeys as tailored as possible, utilising adaptive content on websites is now more crucial than it ever was. What is adaptive content? Adaptive content is adjusted based on various user-specific factors......