Scatter Editorial Desk
Why content marketing is neither advertising nor PR
2 min read
“Oh, content marketing? Is it like PR [public relations]… or maybe advertising?!” Content marketing is an upcoming field, so we don’t blame you if you’ve fallen prey to this line of thought. But times change. And you should too. First, what is content marketing? “Content marketing is a strategic marketing approach focused on creating and distributing valuable,.....
Consumers, Market & Content
1 min read
Consumers have binary vision when it comes to ‘content’ and ‘advertisements.’ It is either content or an ad. Period! And this is across all mediums and platforms. They value content depending on the uniform it parades in. For example: Let’s say a consumer sees a piece of content i.e. “How much should you insure yourself.....