Scatter Editorial Desk
Jul 2019
Are chatbots the future of interactive marketing?
2 min read
Personalisation is an essential aspect of marketing across mediums, be it social media, emails, or even search engines like Google. According to a survey conducted by Infosys, more than 30% of consumers wished for a more personalised shopping experience. When we say personalisation, it involves collecting users’ data, categorising and grouping their likes and dislikes and serving.....