Scatter Editorial Desk

Creating efficient content and marketing it well are two sides of the same coin. Only a handful of brands around the world have been successful in efficiently combining the two. Though most marketers find it difficult to create engaging content consistently, a few businesses are not only busting age-old content marketing myths but also winning.....

It is very difficult to acquire a fan, even more difficult to convert that fan into a follower; but it is most difficult to keep a follower interested in your brand over a long period of time. Where most traditional marketing mediums have faltered, content marketing emerges triumphant. Using the right brand publishing tactics, it is.....

While it’s the onset of Spring in the north of the country, the Indian summer is beginning to make its presence felt south of the Vindhayas. So, for most of Mumbai and the southern cities, March is like the Loch Ness Monster. We’d like to believe it’s there but the sudden transition from sleeping with a.....