Aarushi Chadha

Ever seen an ad or a video and thought, ‘hey, I could have done that better!’ But could you really have? It’s easy to be on the side of the consumer. You know what you want and how you want it. And if you’re especially self-aware, even why you like it. But that’s the easy.....

It is very difficult to acquire a fan, even more difficult to convert that fan into a follower; but it is most difficult to keep a follower interested in your brand over a long period of time. Where most traditional marketing mediums have faltered, content marketing emerges triumphant. Using the right brand publishing tactics, it is.....