Scatter Editorial Desk

Brand consistency is the pattern of communication that reflects the core values and identity of your brand. The more consistent your marketing, the higher will be customer recall and trust in your brand. To a large extent, B2C content marketing has perfected the concept of brand consistency. B2B marketeers, however, often falter when it comes to building a consistent.....

Updated on 3rd July 2020 “Good content is not storytelling. It’s telling your story well.” – @MarketingProfs Quality and uniqueness are the two key elements that separate your content from the crowd. What is quality content, you ask? “A grammatically correct piece of content that addresses a specific issue or topic and provides a solution.....

We’ve comfortably stepped into the era where messaging is the de-facto way of communicating, and direct and latent AI integrations are becoming more common than we think. And chatbots are the perfect example of a combination of the two. When we think of AI technology, we often think of a more in-depth, macro and micro.....