Scatter Editorial Desk

Apr 2021

Beyond CXO readership: Why long-form content is great for the long haul

The importance of creating long-form content
Even for the best of marketers, creating long-form content that is appealing and engaging seems like a daunting task. It is a significant effort and investment both for the creator and the reader in the era of ‘snackable’, short-form content formats. However, long-form content is increasingly helping content marketers to provide comprehensive information, add value.....
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