Scatter Editorial Desk

Jun 2020

Putting users at the center of your social media content strategy

Putting users at the center of your content strategy
What brands are doing right now  Brands resort to all sorts of tactics to make sure they are heard and seen (and in some cases, experienced). Basically, they make sure that every little detail of their products, services, and history is available for users to consume. Except… how many users actually need to know all of that? The issue arises.....
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Jun 2020

Website Content : From Website Woes to Website Wows

Why Successful Brands Refresh Their Website Content
Fill it, shut it, forget it. That was the tagline of the erstwhile Hero Honda CD 100 advertising campaign in the 1980s. For the uninitiated, this campaign positioned Hero Honda as the most fuel-efficient bike and took the market by storm. The proposition was simple – fill fuel once and ride many miles on the same tankful. Why am.....
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