Scatter Editorial Desk

It is a widely established fact that content marketing is an effective tool for creating brand awareness, projecting thought leadership, and eventually increasing market share. It is the heart and soul of digital marketing, with 92% of marketers reporting content as a valuable business asset. Brands today are creating various kinds of content – blogs,.....

A brand without a distinct tone of communication – or voice – fails to have a unique personality when communicating with its consumers. A brand voice doesn’t exist in a vacuum. It is a big part of your brand’s image and should work in sync with its social media presence, website, blogs, and all external.....