Scatter Editorial Desk

Aug 2019

The four E’s of video content marketing to enhance your content strategy

Social media influencer. Food blogger creating content. Male chef holding blueberries, shooting video using camera on tripod.Video Content Marketing concept
With disruptive technologies and a surge in visual mediums of communication, it’s a given that video content will rule the marketing industry in future. As confirmed by the Cisco Visual Networking Index, video content is expected to make up 80% of all internet traffic by 2021. In this scenario, it becomes increasingly important to understand.....
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Dec 2018

Flashback 2018: Branded videos that worked well in India

film clapper that depicts branded videos
Gone are the days of the television commercial. While the number of people who watch TV might still be sizeable, there is a rapidly growing set of audience hooked to the digital platform. More people are consuming content – streaming videos and music – on their mobile devices. It is but natural for brands to take.....
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