Minal Malli

May 2020

Lockdown 3.0: How content creators & brands are leveraging new formats

Content Creators Lockdown
With the COVID-19 pandemic forcing everyone to stay indoors, there has been a sudden surge in our online behavior. From scrolling through social media to researching things on Google, people are spending more time on the internet. Content creators and brands are taking advantage of this rise in online consumption. They are engaging with their.....
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Sep 2017

[E book] Content Marketing Power Talk

Content Marketing Power Talk
In the rush to create more content, there’s barely enough time for brands to think of about the “why”, “for who” and “to what end” of content marketing. While every brand has its unique set of marketing goals, values, and assets, a lot can be learnt by tapping into industry thought leadership to identify trends.....
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Sep 2017

Why did we launch Scatter Recommends?

Scatter Recommends Independence Day
What is the cost of an idea? A pen, a paper, a moment. Who can put a price to a brainwave? The biggest ideas appear in seconds, and the smallest can have consequences that last a lifetime. For as long as humans have been around, ideas have changed the world. The idea of democracy was.....
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