Scatter Editorial Desk

May 2019

How chatbots can power lead generation for B2B players

Chatbots - Businessman on blurred background using digital chatbot robot application 3D rendering - Scatter
We’ve comfortably stepped into the era where messaging is the de-facto way of communicating, and direct and latent AI integrations are becoming more common than we think. And chatbots are the perfect example of a combination of the two. When we think of AI technology, we often think of a more in-depth, macro and micro.....
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Dec 2018

5 Brands that have creatively used chatbots for content marketing

chatbot based content marketing depicted by hand holding phone
The future of digital communication, chatbot is revolutionising the way brands interact with consumers. From Rosie in The Jetsons to Samantha in Her, bots have been visualised to not simply answer commands but also to converse seamlessly. Beyond the realm of personal assistants like Siri and Alexa, chatbots – AI-driven programs – have been taught.....
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