Scatter Editorial Desk

Imagine this, you’ve delivered a fantastic sales pitch, you could feel the lead warming up to you, and your gut says they’re likely to convert. They promise to discuss the offer internally and get back to you. So you wait for their call… and you wait… and you wait some more.  A lot has been.....

Last year, booking.com parted ways with its ad agency, deciding to set up an in-house communications agency instead. Earlier this year, consumer goods giant P&G decided to slash agency and production costs by nearly $400 million, a cost-cutting exercise that’s been underway since 2014. At a time like this, it is best for content and creative agencies to.....