Scatter Editorial Desk
The one thing you need to plan your content marketing efforts
2 min read
What allows one company to gain an edge over another? Better utilisation of time. With the proliferation of technology, that is exactly what automation has helped businesses do. When human effort is no longer required to do work that software programs can perform, more effort can be directed towards ideation and innovation, which machines are.....
Content marketing ideas to drive conversations for August 2018
12 min read
“Woh aa gaya, dekho… Dekho woh aa gaya!” August is approaching. And it has the best of festivities to offer. There’s Friendship Day, when school students exchange friendship bands and the popular few flaunt their social credit with bands lined all the way up to their elbow. And Raksha Bandhan, when the family fumbles through.....
Content marketing pegs to drive conversations for June 2018
11 min read
The ‘mediator month’ of June tries to balance the scorching heat with the promise of impending rain. It is also a great month for brands to ace their content marketing strategy with diverse talking points. From cashing in on last-minute vacation deals to giving back to the community by leveraging World Blood Donor day, we.....