Scatter Editorial Desk

Content marketing ideas to drive conversations for August 2018

content marketing ideas - HELLO AUGUST written next to a watermelon peice on a stick
“Woh aa gaya, dekho… Dekho woh aa gaya!” August is approaching. And it has the best of festivities to offer. There’s Friendship Day, when school students exchange friendship bands and the popular few flaunt their social credit with bands lined all the way up to their elbow. And Raksha Bandhan, when the family fumbles through.....
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Content marketing pegs to drive conversations for June 2018

content marketing pegs - a mug mentioning "Hello June"
The ‘mediator month’ of June tries to balance the scorching heat with the promise of impending rain. It is also a great month for brands to ace their content marketing strategy with diverse talking points. From cashing in on last-minute vacation deals to giving back to the community by leveraging World Blood Donor day, we.....
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Feb 2018

Planning to build a content marketing calendar? Read this first

Content Marketing Calendar Scatter
A content marketing calendar in its simplest form is a roster of content to be created over a period of time, in multiple formats and distributed to the target audience through multiple platforms. A content calendar benefits your brand in the following ways:  Ensures you don’t miss out on any relevant opportunity to create compelling content  Maps delivery channels to ensure the content is consumed by the target audience on different.....
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