Abhishek Sharma
Jun 2017
Why should marketers partner with content marketing experts for great results?
3 min read
Marketing teams in India are increasingly taking the content marketing plunge and ramping up efforts to engage with customers. As they dive in though, the one big question many are asking themselves is, “Should we outsource our brand’s digital content needs?” After all, marketing teams know the product/service best. But the question remains: Even if there are.....
Read More
May 2017
Talking points for your content calendar for May 2017
7 min read
May is about parched throats and tan lines. May is about staying hydrated. May is about juices, buttermilk, cold coffee, and iced teas. May is when 20:20 cricket reaches its grand finale. May is about football action. May is about air conditioners and coolers. May is about higher electricity bills. May is about swimming and.....
Read More
Jan 2017
How to Make an Effective Content Calendar
2 min read
On a daily basis, a sea of content is released into the internet for popular consumption. How this content is consumed and shared depends on quality, relevance, reach and its ability to engage netizens (users). All these parameters assume all the more importance if you are looking to digitally market a particular product or service.....