Scatter Editorial Desk

Even as the Indian e-commerce boom pushed revenue from $39 billion in 2017 to $120 billion1 in 2020, there is a large section of shoppers who prefer offline shopping to the online experience. The new wave of shoppers going online in a post-pandemic world aren’t as savvy as those who were using it all along......

It’s no news that branded content has gained popularity, but did you know that as many as 84% of people expect brands to create content? With content marketing gaining such an impetus, it is almost a given that the demand for a content marketer is at an all-time high. However, the question most marketers struggle.....