Brian Pereira

Feb 2018

Publishing companies reinvent themselves as digital content providers

Scatter - News articles shown through print, tablet and phone - Publishing Companies
Print publications once depended heavily on advertising revenues. Before the noughties, there were lots of advertisements appearing in magazines and newspapers. However, with the onset of online publications, advertising in print began to diminish. Print publications such as newspapers and magazines struggled to make revenues and profits. Online advertising and new models like programmatic advertising.....
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Feb 2018

The best-kept content marketing secret of the healthcare industry

Man pointing towards the enter button on a tablet that mentions "HEALTHCARE" - Content Marketing Healthcare Industry - Scatter
When Scatter started creating customised content marketing solutions four years ago, one of our founding clients belonged to a pharmaceutical company. We all were very excited to have this brand on-board and enthusiastically created five original pieces of content for one of its brands in the summer of 2015. Four years and 15,000 pieces later.....
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Feb 2018

How to measure content marketing ROI [#Infographic]

A woman showing infographics in a tablet screen - Content Marketing Strategy ROI - Scatter
It’s true what the stalwarts say- the goal is not to be good at content marketing, but to be good at business because of content marketing. But how would your product get sold if your content wasn’t getting pageviews or shares? To help you better track content marketing spends and success, check out the infographic.....
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