Brian Pereira
Feb 2018
Publishing companies reinvent themselves as digital content providers
3 min read
Print publications once depended heavily on advertising revenues. Before the noughties, there were lots of advertisements appearing in magazines and newspapers. However, with the onset of online publications, advertising in print began to diminish. Print publications such as newspapers and magazines struggled to make revenues and profits. Online advertising and new models like programmatic advertising.....
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Feb 2018
The best-kept content marketing secret of the healthcare industry
2 min read
When Scatter started creating customised content marketing solutions four years ago, one of our founding clients belonged to a pharmaceutical company. We all were very excited to have this brand on-board and enthusiastically created five original pieces of content for one of its brands in the summer of 2015. Four years and 15,000 pieces later.....
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Feb 2018
How to measure content marketing ROI [#Infographic]
1 min read
It’s true what the stalwarts say- the goal is not to be good at content marketing, but to be good at business because of content marketing. But how would your product get sold if your content wasn’t getting pageviews or shares? To help you better track content marketing spends and success, check out the infographic.....