Scatter Editorial Desk

The top three content marketing challenges faced by marketers include limited bandwidth or time to create original content (51 percent), producing content that has enough width (50 percent) and delivering content that engages their audience (42 percent) (Curata). However, you’ll be able to overcome some of these challenges and truly build a high-quality content marketing.....

With the advent of the social media, the age of influencers and prosumers is here. And the partnership between these people and brands is the key to accelerate the process of generating trust amongst the brand’s users through people who transmit authenticity, transparency and, above all, manage to achieve sufficient authority to be recommenders in.....

A successful content marketing program requires a dedicated team of experts. Here’s who you need: Managing Editor :  One of the most critical positions in the content marketing team. An experienced storyteller who can strategise, write, and oversee content projects to ensure brand and tone consistency, publishing cadence and therefore drive business goals through content......