Scatter Editorial Desk

How many content marketing seminars have you attended? And has each one given you the insights and tips that you hoped it would? We always feel that some seminars are better than others. But, it isn’t only the organizer’s or the speaker’s responsibility to make the seminar worthwhile. You, too, can do your share of.....

When investors come forward to buy or invest in content companies, people wonder what attracts them, and what makes them want to invest in content. There are some notable examples: Jeff Bezos buying the Washington Post; Rupert Murdoch investing in Indian regional channels and VCCircle; Mukesh Ambani buying Network18. Of course, interests would vary and.....

Often asked in grammar… “’Your vs you’re” ‘Its vs It’s” ‘Affect vs effect” Which one is grammatically correct? Well, both of them are! In business, grammar and spelling mistakes cost money and affect your branding. What might sound right in your head could be gibberish when written down. To make life easier for you as.....