Scatter Editorial Desk

Before you sit down to measure the success of your content marketing strategy, you first need to define your goal. It can be anything from spreading brand awareness to driving conversations around the brand to actual sales. Only when the goal has been outlined can you realistically attempt to gauge the success of your content.....

Brands want to become publishers and producers of content. Marketers have finally acknowledged that good content is the way to a consumer’s heart; it is essential to drive audience engagement and conversations. Keeping content consumers ‘engaged’ means a couple of things. There are presentation aspects to be considered. The content should be interesting, meaning it.....

LinkedIn is a growing business networking site which provides various ways to promote yourself, your business, and your brand. Marketing with LinkedIn works well with other promotional efforts and is easy to implement. Here are some tips to help you get started.   Profile Points! Marketing with LinkedIn starts with setting up a strong profile......