Scatter Editorial Desk
Feb 2018
Content marketing opportunities for March 2018
7 min read
This spring month brings celebrations, festivities and merriment; from Holi to Women’s Day, Good Friday to regional festivals like Gudi Padwa and Gangaur. March is the time to rejoice and relish the good things to come. It’s also the time when marketers can implant themselves in the minds of their audience through creative and expertly.....
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Feb 2018
How to make the most of content marketing seminars
2 min read
How many content marketing seminars have you attended? And has each one given you the insights and tips that you hoped it would? We always feel that some seminars are better than others. But, it isn’t only the organizer’s or the speaker’s responsibility to make the seminar worthwhile. You, too, can do your share of.....
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Feb 2018
Why investors are attracted to content companies
4 min read
When investors come forward to buy or invest in content companies, people wonder what attracts them, and what makes them want to invest in content. There are some notable examples: Jeff Bezos buying the Washington Post; Rupert Murdoch investing in Indian regional channels and VCCircle; Mukesh Ambani buying Network18. Of course, interests would vary and.....