Scatter Editorial Desk
Sep 2017
Content Marketing: The GE way
1 min read
The Content Marketing World 2017 opened with some crystal ball gazing from Joe Pulizzi, the godfather of content marketing himself. Predictions about where we are headed in the future made much of the crowd go hmmm (remember the C+C Music Factory song?). Linda Boff from GE followed with an extremely relevant keynote address, and Scatter.....
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Sep 2017
How Scatter creates content
1 min read
Having created 1,20,000+ text and visual pieces for 250+ brands in the B2B and B2C space, here’s what we’ve learnt about creating effective, memorable and engaging content.
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Sep 2017
The content marketing explosion in India
1 min read
With over 430+ million internet users- 75% of which are millennials- and the largest number of AdBlock users in the world, Content Marketing in India is a plane waiting to take off. Here’s a look at the Great Indian Content Marketing Story your brand can be a part of –