Scatter Editorial Desk

Jun 2020

Minutes of the Meeting For Content Marketing

Minutes of the Meeting - Cover
Updated 26th June 2020 It was one hell of a meeting. The agenda included presenting the monthly content marketing calendar, approving text content, video scripts, and infographics, discussing a new product launch, analyzing the content published, and discussing a tactical content opportunity. This is by no means an exhaustive list of what potentially gets discussed.....
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Jun 2020

Finding content marketing’s funny bone with Papa CJ

comedy - a photo of Papa CJ
Updated 25th June 2020 Forbes called him the “global face of Indian stand-up comedy.” He has done more than 2000 shows across five continents on channels like Comedy Central, BBC, and NBC. He is the recipient of ‘Asia’s Best Stand-up Comedian’ award by Top 10 Magazine in Kuala Lumpur. Besides being a qualified Laughter Yoga.....
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Jun 2020

The art of content seeding for better content marketing engagement

Making content seeding work
In July 2013, Netflix aired the first episode of its popular series, ‘Orange Is the New Black’. Very broadly, the series is about women inmates, correctional officers, and their experiences. As with many Netflix serials, their marketing team went all out to promote the series. Chances are, even if you did not watch the series,.....
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