Scatter Editorial Desk
Content and Commerce: Way Forward in Digital Marketing
1 min read
In 1996, Bill Gates, in his essay “Content is King”, forecasted the then new-born internet’s power to fuel content and promise better outreach. Companies who innovate new ways of entertaining, informing customers with content will thrive on the internet. Today it rings truer than ever, and it’s not an overstatement to say content has transcended.....
The Pink Economy: Why content marketing is worth it & how to do it well?
16 min read
As a marketer, you’re always looking for segments of the market that you may have not yet tapped into or ways to better communicate with different target audiences. But have you ever thought it possible that there is this large community of over 100 million people that barely any brand is speaking to – or.....
How webinars help your brand grow and achieve business goals
3 min read
If you’re in the B2B domain, it is very important to establish your credibility and expertise. And connecting one-on-one or one-on-many with your vendors or with your existing and potential customers greatly helps businesses do that. But with the recent lockdowns due to COVID-19, brands and marketers need to adopt new ways to promote their.....