Blogging Skills 101: How Do I Get My Blog Noticed?
3 min read
As of January 2020, there were over 600 million blogs online. If your blog is one of them, how would you ensure that it stands out among the countless conversations online? How would you achieve top-of-mind awareness (TOMA)? How would you make your blog more click-worthy? Marketers have begun to realize the importance of creating.....
New gold from old: Repurposing your old blog posts
3 min read
Your older blog posts deserve better. They deserve attention. Do not ignore them and don’t even think about deleting them. They deserve a second chance. The needs of tomorrow’s audience may overshadow today’s efforts. But this does not apply to your old blog posts. Rephrasing Warren Buffet’s insight to make sense in the content marketing.....
ABC’s of a good content marketing strategy
2 min read
Your content marketing strategy provides your business teams a structure to achieve business goals. Not only is it essential that you have a content marketing strategy, but you should also document the content generation process. A documented content marketing strategy will keep you from that floundering feeling while at marketing. It will also lessen the.....