Scatter Editorial Desk

Content marketing has become an important part of a brand’s digital strategy. Companies are using diverse content forms – such as blogs, social media posts, and videos – to better engage their audiences and build a loyal customer base. With rising demands for fresh and purposeful content, content marketers need to lean on new and.....

Topical content marketing, newsjacking, or moment marketing is the ability to take a current story, event, or festive moment and create a campaign around it. Think Amul slogan billboards, the countless Game of Thrones memes used by marketers, or the Six-Word Horror Story trend that was lapped up by Dell, Kellogg’s, and Nearbuy. Topical marketing sticks because it takes a trending moment.....

Interactive content, as the name suggests, is a unique form of content that actively encourages users to engage with it, instead of passively consuming it as in the case of blogs or articles. It creates a unique experience for users as they become a part of the brand’s storytelling process and is likely to stick.....