Scatter Editorial Desk

Aug 2018

3 Rules every blogger should follow to be successful

content marketing, content marketing India, branded content, growth hacking, scatter, blogging tips
31.7 million. That’s the number of bloggers expected to be online in 2020. The world of blogging has grown at an exponential rate recently. To build your audience and gain credibility, just follow these simple, straightforward blogging tips: 1. Don’t be too general There are hundreds of general-purpose blogs out there already. If you try to.....
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Aug 2018

7 Ways to ensure your infographic is indexed by Google

content marketing, content marketing india, branded content, growth hacking, infographic optimisation
Do you know how much information is generated on a daily basis? The answer lies in this real-time counter. In an age where information overload is at an all-time high and attention spans are at their lowest, a visual break goes a long way in holding the reader’s interest. If your digital content involves intensive.....
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Jul 2018

What to expect when making the shift from journalism to branded content

branded content - a man writing on a note pad while having coffee
Every writing profession has its own demands. The tricks and techniques learnt in one field may have to be entirely unlearnt for another. Conversely, the shift may demand a judicious amalgamation to build upon the strengths of both. For journalists who are making the shift to branded content, it’s a fine balance between hanging on.....
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