Scatter Editorial Desk

Apr 2018

Freelance writing: The importance of tracking content performance

Freelance Writer - a man making content at home
When you’re a freelance writer, it can be tough to start every new piece of content from scratch. The smarter way to go about it is to come up with a formula for yourself to continue to write strong content. In the initial stages, however, it can take a significant amount of trial and error to.....
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Apr 2018

Content marketing: Keys to writing a good guest post

guest post - a notepad on a workplace saying "Guest Blogging"
Since most digital marketers focus only on search engine optimization to boost website engagement and ranking, the importance of publishing content off the website is often ignored. But, brands like yours can benefit tremendously from off-site content, especially guest blogs. If done right, publishing guest posts is an extremely effective way to drive referral traffic to.....
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Apr 2018

Best ways to boost engagement on your company blog

Group of young people holding a meeting with books and laptop open on the table, with some soft drinks - Scatter - Boosting blog engagement
In today’s scenario, where digital content is flourishing rapidly, no content marketing strategy is complete without proper blog engagement. According to HubSpot, 53 percent of marketers say that blog content creation is their top inbound marketing. But with millions of blogs going live every day, the chances of every blog piece getting noticed are lower.....
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