Rajan Srinivasan

Jun 2020

The art of content seeding for better content marketing engagement

Making content seeding work
In July 2013, Netflix aired the first episode of its popular series, ‘Orange Is the New Black’. Very broadly, the series is about women inmates, correctional officers, and their experiences. As with many Netflix serials, their marketing team went all out to promote the series. Chances are, even if you did not watch the series,.....
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Dec 2018

What investors and marketers need to know about content seeding

content seeding - seedlings growing on coins placed on a stack by hand
Do you know how content finds the right consumer? Certainly not when it’s ejected without preparation, and out of the twelve people it bonks on the head only two are receptive to it. No. Instead, it pollinates through the magic of content seeding. Influencer marketing that subtly nestles branded content or products on appropriate platforms.....
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