Rajan Srinivasan
Jun 2020
The art of content seeding for better content marketing engagement
4 min read
In July 2013, Netflix aired the first episode of its popular series, ‘Orange Is the New Black’. Very broadly, the series is about women inmates, correctional officers, and their experiences. As with many Netflix serials, their marketing team went all out to promote the series. Chances are, even if you did not watch the series,.....
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Dec 2018
What investors and marketers need to know about content seeding
4 min read
Do you know how content finds the right consumer? Certainly not when it’s ejected without preparation, and out of the twelve people it bonks on the head only two are receptive to it. No. Instead, it pollinates through the magic of content seeding. Influencer marketing that subtly nestles branded content or products on appropriate platforms.....