Scatter Editorial Desk
Mar 2018
What makes great content? A guide for online marketers
2 min read
Content marketing has become a major buzzword in internet business circles over the past few years. Some consider it to be a radically new technique, while others claim that it’s just an interesting spin on the traditional marketing approach. Either way, the success or failure of a content marketing initiative is always dictated by the.....
Read More
Feb 2018
Essential blogging tools every blogger must know about!
3 min read
Blogging and it’s tools have been evolving for quite some time now and has become an essential part of content marketing. But keeping up with all the new trends and technologies used to make a stunning blog post can be taxing. Familiarising yourself with few free tools can make blogging easier and better at the.....
Read More
Feb 2018
Publishing companies reinvent themselves as digital content providers
3 min read
Print publications once depended heavily on advertising revenues. Before the noughties, there were lots of advertisements appearing in magazines and newspapers. However, with the onset of online publications, advertising in print began to diminish. Print publications such as newspapers and magazines struggled to make revenues and profits. Online advertising and new models like programmatic advertising.....