Scatter Editorial Desk

Author, speaker, evangelist and marketer. Guy’s been there and done much more. Being a contemporary marketing specialist, we thought we’d ask Guy a rapid fire set of questions around social media marketing and content marketing. His answers are crisp, clear and at the same time carry much weight! And he calls crap just that –.....

Check out the PDF version of our content marketing calendar HERE or view it below: September 2016- Editorial Calendar from Scatter from Spiral Content Solutions Private Limited

Consumers have binary vision when it comes to ‘content’ and ‘advertisements.’ It is either content or an ad. Period! And this is across all mediums and platforms. They value content depending on the uniform it parades in. For example: Let’s say a consumer sees a piece of content i.e. “How much should you insure yourself.....