Scatter Editorial Desk

Customer touchpoints are ways in which a business can interact with customers. Measures taken to control the spread of coronavirus have disrupted the free flow of people, goods, and services, so brands are reassessing their digital marketing strategies. Digital marketing often gets overlooked for smaller businesses, but maintaining communication and keeping consumers engaged during the.....

The backbone of every good marketing survey is strong statistics- your survey is only as good as the data you collect. The beauty of marketing is that if you really want to know more about what people think, all you have to do is ask.  However, designing an effective marketing survey that generates meaningful results.....

Relationship management has taken on a whole new meaning today. And no, we aren’t just talking about personal or professional relationships. Even in the business world, listening to your customers is a necessity today. First and foremost, it can help brands understand how their target audience reacts to their products and services. Apart from finding.....